The effect of design capability characteristic on design performance for Bumiputera furniture companies
Malaysia furniture industry has seen exchange from the Original Equipment Manufacturer (OEM) to Original Design Manufacturer (ODM). These changes occur due to the local furniture manufacturers to add design value into their products. One of the ways out of this creativity rut was to revamp the model...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
RMP Publications
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/74140/1/FURNITURE.pdf http://psasir.upm.edu.my/id/eprint/74140/ https://www.ijbmjournal.com/volume-2-issue-3-2018.html |
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