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Price fairness, guest emotions, satisfaction and behavioral intentions in peer to peer accommodation sector

The aim of this study is to examine the impact of price fairness on guest emotions, satisfaction and behavioral intentions in Malaysian P2P accommodation sector. The higher level of tourist arrivals towards P2P accommodations sector has drawn the attention of scholars and government. Therefore, this...

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Main Authors: Ali, Laiba, Wong, Foong Yee, Ng, Siew Imm, Akhtar, Muhammad Saood
Format: Article
Language:English
Published: Scholar Commons 2018
Online Access:http://psasir.upm.edu.my/id/eprint/73635/1/Price%20fairness%2C%20guest%20emotions%2C%20satisfaction%20and%20behavioral%20intentions%20in%20peer%20to%20peer%20accommodation%20sector.pdf
http://psasir.upm.edu.my/id/eprint/73635/
https://scholarcommons.usf.edu/globe/vol3/iss2/4/
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spelling my.upm.eprints.736352020-06-11T14:55:14Z http://psasir.upm.edu.my/id/eprint/73635/ Price fairness, guest emotions, satisfaction and behavioral intentions in peer to peer accommodation sector Ali, Laiba Wong, Foong Yee Ng, Siew Imm Akhtar, Muhammad Saood The aim of this study is to examine the impact of price fairness on guest emotions, satisfaction and behavioral intentions in Malaysian P2P accommodation sector. The higher level of tourist arrivals towards P2P accommodations sector has drawn the attention of scholars and government. Therefore, this conceptual paper on P2P accommodation proposes an opportunity to examine the influence of external and internal stimuli on guest’s behavioral intentions during their stay in P2P accommodation at Malaysia. The conceptual framework of this study is built on the basis of Stimulus Organism Response (S-O-R) theory. A complete study followed by a conceptual framework will be carried out by using structural equation modeling (SEM). The results of this study will benefit international tourists and local people of Malaysia who are engaged in P2P accommodation sector. In addition, the findings will give a better understanding of S-O-R theory. Scholar Commons 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/73635/1/Price%20fairness%2C%20guest%20emotions%2C%20satisfaction%20and%20behavioral%20intentions%20in%20peer%20to%20peer%20accommodation%20sector.pdf Ali, Laiba and Wong, Foong Yee and Ng, Siew Imm and Akhtar, Muhammad Saood (2018) Price fairness, guest emotions, satisfaction and behavioral intentions in peer to peer accommodation sector. Journal of Global Business Insights, 3 (2). 41 - 51. ISSN 2640-6470; ESSN: 2640-6489 https://scholarcommons.usf.edu/globe/vol3/iss2/4/ 10.5038/2640-6489.3.2.1035
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The aim of this study is to examine the impact of price fairness on guest emotions, satisfaction and behavioral intentions in Malaysian P2P accommodation sector. The higher level of tourist arrivals towards P2P accommodations sector has drawn the attention of scholars and government. Therefore, this conceptual paper on P2P accommodation proposes an opportunity to examine the influence of external and internal stimuli on guest’s behavioral intentions during their stay in P2P accommodation at Malaysia. The conceptual framework of this study is built on the basis of Stimulus Organism Response (S-O-R) theory. A complete study followed by a conceptual framework will be carried out by using structural equation modeling (SEM). The results of this study will benefit international tourists and local people of Malaysia who are engaged in P2P accommodation sector. In addition, the findings will give a better understanding of S-O-R theory.
format Article
author Ali, Laiba
Wong, Foong Yee
Ng, Siew Imm
Akhtar, Muhammad Saood
spellingShingle Ali, Laiba
Wong, Foong Yee
Ng, Siew Imm
Akhtar, Muhammad Saood
Price fairness, guest emotions, satisfaction and behavioral intentions in peer to peer accommodation sector
author_facet Ali, Laiba
Wong, Foong Yee
Ng, Siew Imm
Akhtar, Muhammad Saood
author_sort Ali, Laiba
title Price fairness, guest emotions, satisfaction and behavioral intentions in peer to peer accommodation sector
title_short Price fairness, guest emotions, satisfaction and behavioral intentions in peer to peer accommodation sector
title_full Price fairness, guest emotions, satisfaction and behavioral intentions in peer to peer accommodation sector
title_fullStr Price fairness, guest emotions, satisfaction and behavioral intentions in peer to peer accommodation sector
title_full_unstemmed Price fairness, guest emotions, satisfaction and behavioral intentions in peer to peer accommodation sector
title_sort price fairness, guest emotions, satisfaction and behavioral intentions in peer to peer accommodation sector
publisher Scholar Commons
publishDate 2018
url http://psasir.upm.edu.my/id/eprint/73635/1/Price%20fairness%2C%20guest%20emotions%2C%20satisfaction%20and%20behavioral%20intentions%20in%20peer%20to%20peer%20accommodation%20sector.pdf
http://psasir.upm.edu.my/id/eprint/73635/
https://scholarcommons.usf.edu/globe/vol3/iss2/4/
_version_ 1671341096935882752
score 13.211869

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