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GUM industries (1985) Sdn. Bhd.- the Totoya crisis

This case on strategy presents an opportunity for post-graduate and final year undergraduate students to try their hands at crisis management. It provides critical information on the organization’s internal and external environment and highlights issues that require their immediate attention. To em...

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Main Authors: Teoh, Kenny Guan Cheng, Yee, Choy Leong, Mohamed, Zainal Abidin, Tan, Mei Fatt
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2008
Online Access:http://psasir.upm.edu.my/id/eprint/728/1/Abstract_bab04.pdf
http://psasir.upm.edu.my/id/eprint/728/
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spelling my.upm.eprints.7282016-03-30T05:01:51Z http://psasir.upm.edu.my/id/eprint/728/ GUM industries (1985) Sdn. Bhd.- the Totoya crisis Teoh, Kenny Guan Cheng Yee, Choy Leong Mohamed, Zainal Abidin Tan, Mei Fatt This case on strategy presents an opportunity for post-graduate and final year undergraduate students to try their hands at crisis management. It provides critical information on the organization’s internal and external environment and highlights issues that require their immediate attention. To emulate reality, a sense of urgency has been written into the case. This case has a moderate level of difficulty. The case may also be used to teach marketing, especially in terms of value creation along the supply chain, from suppliers to end consumers. Universiti Putra Malaysia Press 2008 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/728/1/Abstract_bab04.pdf Teoh, Kenny Guan Cheng and Yee, Choy Leong and Mohamed, Zainal Abidin and Tan, Mei Fatt (2008) GUM industries (1985) Sdn. Bhd.- the Totoya crisis. Asian Journal of Case Research, 1 (1). pp. 43-50. ISSN 1985-4579
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This case on strategy presents an opportunity for post-graduate and final year undergraduate students to try their hands at crisis management. It provides critical information on the organization’s internal and external environment and highlights issues that require their immediate attention. To emulate reality, a sense of urgency has been written into the case. This case has a moderate level of difficulty. The case may also be used to teach marketing, especially in terms of value creation along the supply chain, from suppliers to end consumers.
format Article
author Teoh, Kenny Guan Cheng
Yee, Choy Leong
Mohamed, Zainal Abidin
Tan, Mei Fatt
spellingShingle Teoh, Kenny Guan Cheng
Yee, Choy Leong
Mohamed, Zainal Abidin
Tan, Mei Fatt
GUM industries (1985) Sdn. Bhd.- the Totoya crisis
author_facet Teoh, Kenny Guan Cheng
Yee, Choy Leong
Mohamed, Zainal Abidin
Tan, Mei Fatt
author_sort Teoh, Kenny Guan Cheng
title GUM industries (1985) Sdn. Bhd.- the Totoya crisis
title_short GUM industries (1985) Sdn. Bhd.- the Totoya crisis
title_full GUM industries (1985) Sdn. Bhd.- the Totoya crisis
title_fullStr GUM industries (1985) Sdn. Bhd.- the Totoya crisis
title_full_unstemmed GUM industries (1985) Sdn. Bhd.- the Totoya crisis
title_sort gum industries (1985) sdn. bhd.- the totoya crisis
publisher Universiti Putra Malaysia Press
publishDate 2008
url http://psasir.upm.edu.my/id/eprint/728/1/Abstract_bab04.pdf
http://psasir.upm.edu.my/id/eprint/728/
_version_ 1643821901000212480
score 13.211869

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