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Enhancing the quality of tourism communication: the effectiveness of inquiry strategies in intercultural contexts

Inquiry is one of the activities that take place during conversation throughout our daily lives. It has been said that the knowledge that is obtained by an individual start by asking questions. Furthermore, inquiry is identified as an effective communication strategy which is able to influence learn...

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Main Authors: Abdul Rashid, Roswati, Mansor, Noor Rohana, I., Radhiah, C. A., Nurul Ain, Z., Rosdi, Mamat, Roslina
Format: Article
Language:English
Published: Science Publishing Corporation 2018
Online Access:http://psasir.upm.edu.my/id/eprint/72590/1/Enhancing%20the%20quality%20of%20tourism%20communication.pdf
http://psasir.upm.edu.my/id/eprint/72590/
https://www.sciencepubco.com/index.php/ijet/article/view/26895
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spelling my.upm.eprints.725902020-11-06T11:42:09Z http://psasir.upm.edu.my/id/eprint/72590/ Enhancing the quality of tourism communication: the effectiveness of inquiry strategies in intercultural contexts Abdul Rashid, Roswati Mansor, Noor Rohana I., Radhiah C. A., Nurul Ain Z., Rosdi Mamat, Roslina Inquiry is one of the activities that take place during conversation throughout our daily lives. It has been said that the knowledge that is obtained by an individual start by asking questions. Furthermore, inquiry is identified as an effective communication strategy which is able to influence learning and which is also able to deliver the content of learning. This leads to an increased level of achievement by a learner. However, in reality, a strategy of inquiry does not only focus on the context of communication learning but it also plays an important role in other domains of social communication. Thus, this paper discusses the aspect of mindfulness which outlines the strategy of inquiry to increase the effectiveness of communication between a tour guide and the targeted tourists in the tourism industry during tour visits. The mindfulness aspect of this research is based on the Cross-Cultural Mindfulness Model. It is important to emphasise the mindfulness aspect of inquiry strategies, so that any cross cultural communication will not create conflicts or cultural contradictions. Furthermore, it can assist in smoothing a tour session while increasing the quality of communication in tourism. Science Publishing Corporation 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/72590/1/Enhancing%20the%20quality%20of%20tourism%20communication.pdf Abdul Rashid, Roswati and Mansor, Noor Rohana and I., Radhiah and C. A., Nurul Ain and Z., Rosdi and Mamat, Roslina (2018) Enhancing the quality of tourism communication: the effectiveness of inquiry strategies in intercultural contexts. International Journal of Engineering and Technology(UAE), 7 (4 spec. 34). art. no. 26895. 407 - 409. ISSN 2227-524X https://www.sciencepubco.com/index.php/ijet/article/view/26895 10.14419/ijet.v7i4.34.26895
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Inquiry is one of the activities that take place during conversation throughout our daily lives. It has been said that the knowledge that is obtained by an individual start by asking questions. Furthermore, inquiry is identified as an effective communication strategy which is able to influence learning and which is also able to deliver the content of learning. This leads to an increased level of achievement by a learner. However, in reality, a strategy of inquiry does not only focus on the context of communication learning but it also plays an important role in other domains of social communication. Thus, this paper discusses the aspect of mindfulness which outlines the strategy of inquiry to increase the effectiveness of communication between a tour guide and the targeted tourists in the tourism industry during tour visits. The mindfulness aspect of this research is based on the Cross-Cultural Mindfulness Model. It is important to emphasise the mindfulness aspect of inquiry strategies, so that any cross cultural communication will not create conflicts or cultural contradictions. Furthermore, it can assist in smoothing a tour session while increasing the quality of communication in tourism.
format Article
author Abdul Rashid, Roswati
Mansor, Noor Rohana
I., Radhiah
C. A., Nurul Ain
Z., Rosdi
Mamat, Roslina
spellingShingle Abdul Rashid, Roswati
Mansor, Noor Rohana
I., Radhiah
C. A., Nurul Ain
Z., Rosdi
Mamat, Roslina
Enhancing the quality of tourism communication: the effectiveness of inquiry strategies in intercultural contexts
author_facet Abdul Rashid, Roswati
Mansor, Noor Rohana
I., Radhiah
C. A., Nurul Ain
Z., Rosdi
Mamat, Roslina
author_sort Abdul Rashid, Roswati
title Enhancing the quality of tourism communication: the effectiveness of inquiry strategies in intercultural contexts
title_short Enhancing the quality of tourism communication: the effectiveness of inquiry strategies in intercultural contexts
title_full Enhancing the quality of tourism communication: the effectiveness of inquiry strategies in intercultural contexts
title_fullStr Enhancing the quality of tourism communication: the effectiveness of inquiry strategies in intercultural contexts
title_full_unstemmed Enhancing the quality of tourism communication: the effectiveness of inquiry strategies in intercultural contexts
title_sort enhancing the quality of tourism communication: the effectiveness of inquiry strategies in intercultural contexts
publisher Science Publishing Corporation
publishDate 2018
url http://psasir.upm.edu.my/id/eprint/72590/1/Enhancing%20the%20quality%20of%20tourism%20communication.pdf
http://psasir.upm.edu.my/id/eprint/72590/
https://www.sciencepubco.com/index.php/ijet/article/view/26895
_version_ 1683232216441683968
score 13.211869

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