Cover Image

Developing the roles that public relations play in supporting 3R activities by school teachers in Johor

Public relations (PR) practitioners mainly assumes technical and managerial roles in organizations. However, this study reveals that in order to implement the Reduce, Reuse and Recycle (3R) activities, PR practitioners must possess close rapport with the teachers who will ultimately educate the targ...

Full description

Saved in:
Bibliographic Details
Main Authors: Abdul Rahim, Shahrul Amir, Markom, Mohd Nasir, Syed Alsagoff, Syed Agil
Format: Article
Language:English
Published: Science Publishing Corporation 2018
Online Access:http://psasir.upm.edu.my/id/eprint/72233/1/IJET-18359.pdf
http://psasir.upm.edu.my/id/eprint/72233/
https://www.sciencepubco.com/index.php/ijet/article/view/18359
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.upm.eprints.72233
record_format eprints
spelling my.upm.eprints.722332020-04-19T14:10:33Z http://psasir.upm.edu.my/id/eprint/72233/ Developing the roles that public relations play in supporting 3R activities by school teachers in Johor Abdul Rahim, Shahrul Amir Markom, Mohd Nasir Syed Alsagoff, Syed Agil Public relations (PR) practitioners mainly assumes technical and managerial roles in organizations. However, this study reveals that in order to implement the Reduce, Reuse and Recycle (3R) activities, PR practitioners must possess close rapport with the teachers who will ultimately educate the target audiences. Occasionally, these dynamic relationships can derail PR practitioners from carrying out their actual role in promoting public relations. In-depth interviews were conducted at several designated schools to gain insights on how the relationships between PR practitioners and teachers can gauge the effectiveness such a campaign, besides identifying the major challenges in delivering relevant campaign messages. Results show that the relationship is an important element towards ensuring the PR practitioners’ success in developing the awareness campaign. These findings have implications in both the theory and practice of public relations, especially when considering the technician versus strategic manager’s role of public relations and the advancement of the field to support PR professionalism. Science Publishing Corporation 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/72233/1/IJET-18359.pdf Abdul Rahim, Shahrul Amir and Markom, Mohd Nasir and Syed Alsagoff, Syed Agil (2018) Developing the roles that public relations play in supporting 3R activities by school teachers in Johor. International Journal of Engineering and Technology, 7 (3 spec. 30). art. no. 18359. 458 - 463. ISSN 2227-524X https://www.sciencepubco.com/index.php/ijet/article/view/18359 10.14419/ijet.v7i3.30.18359
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Public relations (PR) practitioners mainly assumes technical and managerial roles in organizations. However, this study reveals that in order to implement the Reduce, Reuse and Recycle (3R) activities, PR practitioners must possess close rapport with the teachers who will ultimately educate the target audiences. Occasionally, these dynamic relationships can derail PR practitioners from carrying out their actual role in promoting public relations. In-depth interviews were conducted at several designated schools to gain insights on how the relationships between PR practitioners and teachers can gauge the effectiveness such a campaign, besides identifying the major challenges in delivering relevant campaign messages. Results show that the relationship is an important element towards ensuring the PR practitioners’ success in developing the awareness campaign. These findings have implications in both the theory and practice of public relations, especially when considering the technician versus strategic manager’s role of public relations and the advancement of the field to support PR professionalism.
format Article
author Abdul Rahim, Shahrul Amir
Markom, Mohd Nasir
Syed Alsagoff, Syed Agil
spellingShingle Abdul Rahim, Shahrul Amir
Markom, Mohd Nasir
Syed Alsagoff, Syed Agil
Developing the roles that public relations play in supporting 3R activities by school teachers in Johor
author_facet Abdul Rahim, Shahrul Amir
Markom, Mohd Nasir
Syed Alsagoff, Syed Agil
author_sort Abdul Rahim, Shahrul Amir
title Developing the roles that public relations play in supporting 3R activities by school teachers in Johor
title_short Developing the roles that public relations play in supporting 3R activities by school teachers in Johor
title_full Developing the roles that public relations play in supporting 3R activities by school teachers in Johor
title_fullStr Developing the roles that public relations play in supporting 3R activities by school teachers in Johor
title_full_unstemmed Developing the roles that public relations play in supporting 3R activities by school teachers in Johor
title_sort developing the roles that public relations play in supporting 3r activities by school teachers in johor
publisher Science Publishing Corporation
publishDate 2018
url http://psasir.upm.edu.my/id/eprint/72233/1/IJET-18359.pdf
http://psasir.upm.edu.my/id/eprint/72233/
https://www.sciencepubco.com/index.php/ijet/article/view/18359
_version_ 1665895992466079744
score 13.211869

Similar Items