Factors influencing the success of franchise industry
This paper presents the literature reviews of a study that evaluate and identify the factors influencing the success of franchise industry in Malaysia. The main focused is on the characteristics of franchisor and franchisee that give direct influence to the success of the franchise business. The rep...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/71771/1/Factors%20influencing%20the%20success%20of%20franchise%20industry.pdf http://psasir.upm.edu.my/id/eprint/71771/ |
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