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Relationship between destination attractiveness and decision to visit Kuala Selangor, Malaysia

Attractiveness is widely accepted as a great influence in a visitor’s destination of choice, desire of fulfilment, intention to revisit, perception of benefits and motivations, positive impression of sentiment pioneers, the measure of cash spent, and duration of stay. Therefore, this study aim...

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Main Author: Mohamed Zakaria, Hasan
Format: Thesis
Language:English
Published: 2018
Subjects:
Tourists - Malaysia - Kuala Selangor
Tourism - Malaysia - Kuala Selangor
Online Access:http://psasir.upm.edu.my/id/eprint/69591/1/fh%202018%2015%20ir.pdf
http://psasir.upm.edu.my/id/eprint/69591/
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spelling my.upm.eprints.695912019-11-11T03:36:35Z http://psasir.upm.edu.my/id/eprint/69591/ Relationship between destination attractiveness and decision to visit Kuala Selangor, Malaysia Mohamed Zakaria, Hasan Attractiveness is widely accepted as a great influence in a visitor’s destination of choice, desire of fulfilment, intention to revisit, perception of benefits and motivations, positive impression of sentiment pioneers, the measure of cash spent, and duration of stay. Therefore, this study aims to provide a deeper knowledge on visitors’ perceived attractiveness of a destination. The mediating role of the perceived importance of an attractiveness attribute and the ability of the destination to fulfil visitors’ need was assessed. This present study attempts to examine the satisfaction of visitors from the importance and ability of the attractiveness attributes. From the importance and ability assigned by the visitor, an IPA analysis was conducted. A survey has been conducted between May to June 2017 at multiple attraction sites in Kuala Selangor. A total of 390 responses were analysed using IBM SPSS 23 software program. Multi Attribute Model was used by specifying the attractiveness attribute to measure the overall destination attractiveness. The result shows that heritage, history, and cultural attraction attractiveness attribute were perceived as the most important (M= 4.05) and having the highest ability to satisfy the needs of the visitors (M = 4.28). The results obtained also showed that the same attractiveness attribute had the highest attractiveness score (M =17.33), and that it was the only attractiveness attributes that satisfied visitors. The current study also found that Kuala Selangor has low attractiveness as the score is 10.89 out of 25.00. In conclusion, these findings will provide additional knowledge on how domestic visitors perceive the attractions in Kuala Selangor and on which attribute to be focused by destination marketers for future marketing strategy. 2018-07 Thesis NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/69591/1/fh%202018%2015%20ir.pdf Mohamed Zakaria, Hasan (2018) Relationship between destination attractiveness and decision to visit Kuala Selangor, Malaysia. Masters thesis, Universiti Putra Malaysia. Tourists - Malaysia - Kuala Selangor Tourism - Malaysia - Kuala Selangor
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
topic Tourists - Malaysia - Kuala Selangor
Tourism - Malaysia - Kuala Selangor
spellingShingle Tourists - Malaysia - Kuala Selangor
Tourism - Malaysia - Kuala Selangor
Mohamed Zakaria, Hasan
Relationship between destination attractiveness and decision to visit Kuala Selangor, Malaysia
description Attractiveness is widely accepted as a great influence in a visitor’s destination of choice, desire of fulfilment, intention to revisit, perception of benefits and motivations, positive impression of sentiment pioneers, the measure of cash spent, and duration of stay. Therefore, this study aims to provide a deeper knowledge on visitors’ perceived attractiveness of a destination. The mediating role of the perceived importance of an attractiveness attribute and the ability of the destination to fulfil visitors’ need was assessed. This present study attempts to examine the satisfaction of visitors from the importance and ability of the attractiveness attributes. From the importance and ability assigned by the visitor, an IPA analysis was conducted. A survey has been conducted between May to June 2017 at multiple attraction sites in Kuala Selangor. A total of 390 responses were analysed using IBM SPSS 23 software program. Multi Attribute Model was used by specifying the attractiveness attribute to measure the overall destination attractiveness. The result shows that heritage, history, and cultural attraction attractiveness attribute were perceived as the most important (M= 4.05) and having the highest ability to satisfy the needs of the visitors (M = 4.28). The results obtained also showed that the same attractiveness attribute had the highest attractiveness score (M =17.33), and that it was the only attractiveness attributes that satisfied visitors. The current study also found that Kuala Selangor has low attractiveness as the score is 10.89 out of 25.00. In conclusion, these findings will provide additional knowledge on how domestic visitors perceive the attractions in Kuala Selangor and on which attribute to be focused by destination marketers for future marketing strategy.
format Thesis
author Mohamed Zakaria, Hasan
author_facet Mohamed Zakaria, Hasan
author_sort Mohamed Zakaria, Hasan
title Relationship between destination attractiveness and decision to visit Kuala Selangor, Malaysia
title_short Relationship between destination attractiveness and decision to visit Kuala Selangor, Malaysia
title_full Relationship between destination attractiveness and decision to visit Kuala Selangor, Malaysia
title_fullStr Relationship between destination attractiveness and decision to visit Kuala Selangor, Malaysia
title_full_unstemmed Relationship between destination attractiveness and decision to visit Kuala Selangor, Malaysia
title_sort relationship between destination attractiveness and decision to visit kuala selangor, malaysia
publishDate 2018
url http://psasir.upm.edu.my/id/eprint/69591/1/fh%202018%2015%20ir.pdf
http://psasir.upm.edu.my/id/eprint/69591/
_version_ 1651869096080310272
score 13.211869

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