Continuance participation model for online communities
The models that predict constructs of individuals’ acceptance are predominantly based on pre-adoption intention and behaviour rather than post-adoption. Although within the field of Information Systems (IS) a number of continuance models have been developed and tested for efficacy the capabiliti...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/68814/1/FSKTM%202018%2021%20-%20IR.pdf http://psasir.upm.edu.my/id/eprint/68814/ |
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| Summary: | The models that predict constructs of individuals’ acceptance are
predominantly based on pre-adoption intention and behaviour rather than
post-adoption. Although within the field of Information Systems (IS) a number
of continuance models have been developed and tested for efficacy the
capabilities of these models are limited because its underlying
conceptualization of predicting acceptance behaviour underestimated social
related influences. The lack of social related influences in continuance
participation models affects the sustainability of online communities.
Moreover, many online communities that spring up fail due to the limitation
and lack of attention given for social needs of individuals. To overcome the
mentioned limitations, a Continuance Participation Model (CPM) for online
communities is presented and evaluated. The model attempted to define the
relationship between the Theories of Planned Behaviour (TPB) and Social
Support (SST) alongside satisfaction and perceived value constructs towards
the continuance participation intention and behaviour of online communities.
The constructs contributing to the model is identified based on extensive
literature review and Average Congruency Percentage (ACP) verified and
validated by three panels of experts. This study is established on a positivist
approach in which a quantitative methodology is used to investigate the
correlational paths. Using a probability sampling method, data was collected
from 385 users of social networking sites (SNSs) with a minimum of two years
of experience. Hypothetical relationships were examined using Structural
Equation Modeling (SEM) based on the Partial Least Squares (PLS). The
study findings indicate that the CPM achieved an acceptable fit with the data
and specifically 9 out of 10 hypotheses were met. The empirical evidence also
reveals that social support constructs measured by informational and
emotional support exert significant effects on the intention and behaviour as
well as exerts positive effects on perceived value and the intention to continue participating in online communities. Subsequently, this research introduces an
Implementation framework (IF) to evaluate the sustainability of online
communities. The appropriateness and importance of the components in the
IF are validated by four experts from the academia and industry. Based on
these findings, a prototype called Online Communities Checklist Tool (OC2T)
is developed and evaluated. A user acceptance test using the Perceived
Usefulness and Ease of Use (PUEU) instrument conducted with fifteen
developers’ demonstrated overall feasibility and acceptability of the prototype.
Results further reveal that the OC2T is beneficial in evaluating the
sustainability of online communities. Finally, this study develops research in
online communities by proposing social constructs from a social psychology
theory in increasing our understanding on continuance participation models in
online communities. |
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