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Environmental variables and performance: evidence from the hotel industry in Malaysia

The growth and performance of the Malaysian hotel industry depend heavily on the growth and performance of the other Malaysian economic sectors, especially manufacturing and services. The recent 5 years saw the Malaysian hotel industry going through drastic changes, with regard to its external envir...

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Main Authors: Awang, Khairil Wahidin, Ishak, Nor Khomar, Mohd Radzi, Salleh, Taha, Azni Zarina
Format: Article
Language:English
Published: Faculty of Economics and Management, Universiti Putra Malaysia 2008
Online Access:http://psasir.upm.edu.my/id/eprint/681/1/bab03.pdf
http://psasir.upm.edu.my/id/eprint/681/
http://econ.upm.edu.my/ijem/vol2_no1.htm
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spelling my.upm.eprints.6812015-07-06T00:17:06Z http://psasir.upm.edu.my/id/eprint/681/ Environmental variables and performance: evidence from the hotel industry in Malaysia Awang, Khairil Wahidin Ishak, Nor Khomar Mohd Radzi, Salleh Taha, Azni Zarina The growth and performance of the Malaysian hotel industry depend heavily on the growth and performance of the other Malaysian economic sectors, especially manufacturing and services. The recent 5 years saw the Malaysian hotel industry going through drastic changes, with regard to its external environment, largely due to the greater extent of volatility in the environment and the increasing level of uncertainties in the world’s economy. Organizational internal processes, systems and strategies should be based upon assessment of the external environment. The level of environmental uncertainties caused by global environmental turbulence was represented by an erratic rate of economic growth. In parallel, the environment can be expected to affect organizational choices because the maintenance of organizations depends upon some degree of exchange with outside partners. An organization, which depends on the environment, is not in itself a problem, as long as the flow of required resources is stable and assured. Problems arise when the flow of resources becomes uncertain due to unpredictable changes in the environment. These changes are assumed to have an immediate impact on the hotel industry’s rate of growth and performance. Logically then, there should be a relationship between the hotel industry’s performance and growth rate, measured in sales volume, with the economic growth rate (the Gross National Product). This paper identifies the relationships between external environment volatility and industry performance among the 5, 4 and 3-star hotel categories during the same period. Faculty of Economics and Management, Universiti Putra Malaysia 2008-06 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/681/1/bab03.pdf Awang, Khairil Wahidin and Ishak, Nor Khomar and Mohd Radzi, Salleh and Taha, Azni Zarina (2008) Environmental variables and performance: evidence from the hotel industry in Malaysia. International Journal of Economics and Management, 2 (1). pp. 59-79. ISSN 1823-836X http://econ.upm.edu.my/ijem/vol2_no1.htm
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The growth and performance of the Malaysian hotel industry depend heavily on the growth and performance of the other Malaysian economic sectors, especially manufacturing and services. The recent 5 years saw the Malaysian hotel industry going through drastic changes, with regard to its external environment, largely due to the greater extent of volatility in the environment and the increasing level of uncertainties in the world’s economy. Organizational internal processes, systems and strategies should be based upon assessment of the external environment. The level of environmental uncertainties caused by global environmental turbulence was represented by an erratic rate of economic growth. In parallel, the environment can be expected to affect organizational choices because the maintenance of organizations depends upon some degree of exchange with outside partners. An organization, which depends on the environment, is not in itself a problem, as long as the flow of required resources is stable and assured. Problems arise when the flow of resources becomes uncertain due to unpredictable changes in the environment. These changes are assumed to have an immediate impact on the hotel industry’s rate of growth and performance. Logically then, there should be a relationship between the hotel industry’s performance and growth rate, measured in sales volume, with the economic growth rate (the Gross National Product). This paper identifies the relationships between external environment volatility and industry performance among the 5, 4 and 3-star hotel categories during the same period.
format Article
author Awang, Khairil Wahidin
Ishak, Nor Khomar
Mohd Radzi, Salleh
Taha, Azni Zarina
spellingShingle Awang, Khairil Wahidin
Ishak, Nor Khomar
Mohd Radzi, Salleh
Taha, Azni Zarina
Environmental variables and performance: evidence from the hotel industry in Malaysia
author_facet Awang, Khairil Wahidin
Ishak, Nor Khomar
Mohd Radzi, Salleh
Taha, Azni Zarina
author_sort Awang, Khairil Wahidin
title Environmental variables and performance: evidence from the hotel industry in Malaysia
title_short Environmental variables and performance: evidence from the hotel industry in Malaysia
title_full Environmental variables and performance: evidence from the hotel industry in Malaysia
title_fullStr Environmental variables and performance: evidence from the hotel industry in Malaysia
title_full_unstemmed Environmental variables and performance: evidence from the hotel industry in Malaysia
title_sort environmental variables and performance: evidence from the hotel industry in malaysia
publisher Faculty of Economics and Management, Universiti Putra Malaysia
publishDate 2008
url http://psasir.upm.edu.my/id/eprint/681/1/bab03.pdf
http://psasir.upm.edu.my/id/eprint/681/
http://econ.upm.edu.my/ijem/vol2_no1.htm
_version_ 1643821889214218240
score 13.211869

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