Relationship between acceptance of smartphones and its influence on users’ behavior among university’s students
Smartphones have been the key drivers in shaping the consumer technology in the world of how human communicate, consume information, seeking leisure and entertainment and managing daily lives routine. It has become a perceived necessity in people’s daily lives nowadays and played an important rol...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/67675/1/FBMK%202016%2083%20IR.pdf http://psasir.upm.edu.my/id/eprint/67675/ |
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| Summary: | Smartphones have been the key drivers in shaping the consumer technology in the
world of how human communicate, consume information, seeking leisure and
entertainment and managing daily lives routine. It has become a perceived necessity
in people’s daily lives nowadays and played an important role in many aspects of
human daily activities that include home activities, personal, education, social
networking and many others. However, spending too much time and excessive use
on smartphone introduced some notable drawbacks. It becomes distractors and
impacting users to be out of focus in delivering daily core activities.
The main objective of this study is to examine the relationship between acceptance of
smartphone towards it influence associated with smartphone stress, dependency and
addiction on users’ behavior. As for the research methodology, the quantitative
research method was employed to quantify the data and provide conclusive evidence.
This was conducted through a set of questionnaires distributed by hand to 405
undergraduate students from both public and private higher education institutions in
Selangor. Technology Acceptance Model (TAM) proposed by Davis (1989) was
used as the theoretical framework for this study in order to determine the key
determinants of smartphone acceptance while Pearson Correlation Analysis was used
to determine the extent of associations between the independent variables and
dependent variables.
The overall results from this study evident that Perceived Usefulness (PU) and
Perceived Ease of Use (PEU) significantly influence undergraduate students’
behavior on smartphone. The more useful and ease of use a technology is, the more it
will accept by undergraduate students. This implies that PU and PEU influence the
user’s behavior as well as associate the stress, dependency and addiction of smartphone usage. However, it was observed that the relationships on users’
behavior were weak based on Guilford’s Rule of Thumb. The implications of these
findings warrant further future in-depth studies. |
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