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The product design preferences based on Kansei engineering: car products in Malaysia

This study discussed the customer preferences towards the product design profiles based on Kansei Engineering. The purpose of this study is to find out what the emotional preferences (Kansei) towards the car design profile using developed questionnaires of Kansei words (Stylish, Comfortable, Safe, S...

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Main Authors: Sihombing, Haeryip, Wan Nor Azman, Wan Ainul Syafika, Sulaiman, Shamsuddin, Salleh, Mohd Rizal, Yaakob, Mohd Yuhazri
Format: Conference or Workshop Item
Language:English
Published: Centre for Advanced Research on Energy, Faculty of Mechanical Engineering, Universiti Teknikal Malaysia Melaka 2017
Online Access:http://psasir.upm.edu.my/id/eprint/67120/1/MERD17-3-1.pdf
http://psasir.upm.edu.my/id/eprint/67120/
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spelling my.upm.eprints.671202019-03-08T06:23:40Z http://psasir.upm.edu.my/id/eprint/67120/ The product design preferences based on Kansei engineering: car products in Malaysia Sihombing, Haeryip Wan Nor Azman, Wan Ainul Syafika Sulaiman, Shamsuddin Salleh, Mohd Rizal Yaakob, Mohd Yuhazri This study discussed the customer preferences towards the product design profiles based on Kansei Engineering. The purpose of this study is to find out what the emotional preferences (Kansei) towards the car design profile using developed questionnaires of Kansei words (Stylish, Comfortable, Safe, Sporty, and Luxury) and 6 car product design (City, Sedan, and MPV) launched in Malaysia for years 2014 - 2016. Based on the finding of the survey distributed to171 respondents in Melaka, the most customer preferences against the car design are 'Comfortable', 'Luxury' and 'Stylish'. The 'Comfortable' is as the most customer preferences towards the MPV and City car, while 'Luxury' towards Sedan car. The most significant correlation found between car product towards customers were on 'Side' and 'Rear' view of the car, while on 'Front'' view is none. The significant correlation to the side view of MPV is influenced by gender, while occupation to the City, and age to Sedan. Centre for Advanced Research on Energy, Faculty of Mechanical Engineering, Universiti Teknikal Malaysia Melaka 2017 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/67120/1/MERD17-3-1.pdf Sihombing, Haeryip and Wan Nor Azman, Wan Ainul Syafika and Sulaiman, Shamsuddin and Salleh, Mohd Rizal and Yaakob, Mohd Yuhazri (2017) The product design preferences based on Kansei engineering: car products in Malaysia. In: 4th Mechanical Engineering Research Day 2017 (MERD'17), 30 Mar. 2017, UTeM Library, Melaka. (pp. 200-201).
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This study discussed the customer preferences towards the product design profiles based on Kansei Engineering. The purpose of this study is to find out what the emotional preferences (Kansei) towards the car design profile using developed questionnaires of Kansei words (Stylish, Comfortable, Safe, Sporty, and Luxury) and 6 car product design (City, Sedan, and MPV) launched in Malaysia for years 2014 - 2016. Based on the finding of the survey distributed to171 respondents in Melaka, the most customer preferences against the car design are 'Comfortable', 'Luxury' and 'Stylish'. The 'Comfortable' is as the most customer preferences towards the MPV and City car, while 'Luxury' towards Sedan car. The most significant correlation found between car product towards customers were on 'Side' and 'Rear' view of the car, while on 'Front'' view is none. The significant correlation to the side view of MPV is influenced by gender, while occupation to the City, and age to Sedan.
format Conference or Workshop Item
author Sihombing, Haeryip
Wan Nor Azman, Wan Ainul Syafika
Sulaiman, Shamsuddin
Salleh, Mohd Rizal
Yaakob, Mohd Yuhazri
spellingShingle Sihombing, Haeryip
Wan Nor Azman, Wan Ainul Syafika
Sulaiman, Shamsuddin
Salleh, Mohd Rizal
Yaakob, Mohd Yuhazri
The product design preferences based on Kansei engineering: car products in Malaysia
author_facet Sihombing, Haeryip
Wan Nor Azman, Wan Ainul Syafika
Sulaiman, Shamsuddin
Salleh, Mohd Rizal
Yaakob, Mohd Yuhazri
author_sort Sihombing, Haeryip
title The product design preferences based on Kansei engineering: car products in Malaysia
title_short The product design preferences based on Kansei engineering: car products in Malaysia
title_full The product design preferences based on Kansei engineering: car products in Malaysia
title_fullStr The product design preferences based on Kansei engineering: car products in Malaysia
title_full_unstemmed The product design preferences based on Kansei engineering: car products in Malaysia
title_sort product design preferences based on kansei engineering: car products in malaysia
publisher Centre for Advanced Research on Energy, Faculty of Mechanical Engineering, Universiti Teknikal Malaysia Melaka
publishDate 2017
url http://psasir.upm.edu.my/id/eprint/67120/1/MERD17-3-1.pdf
http://psasir.upm.edu.my/id/eprint/67120/
_version_ 1643838811029897216
score 13.211869

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