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The potential of community–based ecotourism (CBE) of mangrove ecosystem in Kota Marudu, Sabah

Mangrove ecosystem provides significant socio-economic benefits to human being, both directly and indirectly. One of its important contributions is for ecotourism development. The mangrove ecosystem in Kota Marudu, Sabah has great potential for community-based ecotourism despite its less developed d...

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Main Authors: Hamid, Mohamad Zabidi, Abd. Ghani, Awang Noor, Mohd, Abdullah, Musa, Fazilah, Zulkifli, Mohd Fauzi
Format: Conference or Workshop Item
Language:English
Published: Program Pemindahan Ilmu - Kementerian Pendidikan Malaysia 2013
Online Access:http://psasir.upm.edu.my/id/eprint/66449/1/KTP13-111.pdf
http://psasir.upm.edu.my/id/eprint/66449/
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spelling my.upm.eprints.664492019-02-13T06:59:35Z http://psasir.upm.edu.my/id/eprint/66449/ The potential of community–based ecotourism (CBE) of mangrove ecosystem in Kota Marudu, Sabah Hamid, Mohamad Zabidi Abd. Ghani, Awang Noor Mohd, Abdullah Musa, Fazilah Zulkifli, Mohd Fauzi Mangrove ecosystem provides significant socio-economic benefits to human being, both directly and indirectly. One of its important contributions is for ecotourism development. The mangrove ecosystem in Kota Marudu, Sabah has great potential for community-based ecotourism despite its less developed districts in Sabah. Community-based ecotourism would be one way of creating employment opportunities for local community to improve their standard of living. Its success could be archived by three ways, i.e., support and participation of local people, provides economic benefits and protect local cultural identity and the natural environment. Survey was conducted to 346 persons of local respondents and 252 persons of non-local respondents using random sampling technique. This paper discusses the perception of local community and non-residence population of Kota Marudu about the potential ecotourism site development as ecotourism destination. The results revealed that the respondents interviewed (83.3%) would be willing to visit Kota Marudu after they were informed and shown on the information and pamphlet of mangrove and coastal resources of Kota Marudu. The local community would also be willing to participate in ecotourism activities such as river and bay cruises, homestay, recreational fishing, cultural and small business. The majority of the non-residence respondents were interested in ecotourism activities and stay in Kota Marudu for two days as well as would be willing to pay for ecotourism activities. However, only few respondents (11.11%) have prior knowledge about the potential of mangrove or Marudu Bay. The study also found that lack of promotion and package tour in ecotourism activities could be significant factors in ecotourism development of Kota Marudu (25.40%). Community-based ecotourism in Kota Marudu can be promoted through active participation of local community and support from both the government and private sectors. Hence, more effective promotion of Kota Marudu as an ecotourism destination should be pursued to make this area well-known and appear in tourism map of Sabah and Malaysia. Program Pemindahan Ilmu - Kementerian Pendidikan Malaysia 2013 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/66449/1/KTP13-111.pdf Hamid, Mohamad Zabidi and Abd. Ghani, Awang Noor and Mohd, Abdullah and Musa, Fazilah and Zulkifli, Mohd Fauzi (2013) The potential of community–based ecotourism (CBE) of mangrove ecosystem in Kota Marudu, Sabah. In: Persidangan Kebangsaan Pertama Program Pemindahan Ilmu (KTP 01), 21-23 Ogos 2013, Equatorial Hotel, Bangi. (pp. 958-966).
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Mangrove ecosystem provides significant socio-economic benefits to human being, both directly and indirectly. One of its important contributions is for ecotourism development. The mangrove ecosystem in Kota Marudu, Sabah has great potential for community-based ecotourism despite its less developed districts in Sabah. Community-based ecotourism would be one way of creating employment opportunities for local community to improve their standard of living. Its success could be archived by three ways, i.e., support and participation of local people, provides economic benefits and protect local cultural identity and the natural environment. Survey was conducted to 346 persons of local respondents and 252 persons of non-local respondents using random sampling technique. This paper discusses the perception of local community and non-residence population of Kota Marudu about the potential ecotourism site development as ecotourism destination. The results revealed that the respondents interviewed (83.3%) would be willing to visit Kota Marudu after they were informed and shown on the information and pamphlet of mangrove and coastal resources of Kota Marudu. The local community would also be willing to participate in ecotourism activities such as river and bay cruises, homestay, recreational fishing, cultural and small business. The majority of the non-residence respondents were interested in ecotourism activities and stay in Kota Marudu for two days as well as would be willing to pay for ecotourism activities. However, only few respondents (11.11%) have prior knowledge about the potential of mangrove or Marudu Bay. The study also found that lack of promotion and package tour in ecotourism activities could be significant factors in ecotourism development of Kota Marudu (25.40%). Community-based ecotourism in Kota Marudu can be promoted through active participation of local community and support from both the government and private sectors. Hence, more effective promotion of Kota Marudu as an ecotourism destination should be pursued to make this area well-known and appear in tourism map of Sabah and Malaysia.
format Conference or Workshop Item
author Hamid, Mohamad Zabidi
Abd. Ghani, Awang Noor
Mohd, Abdullah
Musa, Fazilah
Zulkifli, Mohd Fauzi
spellingShingle Hamid, Mohamad Zabidi
Abd. Ghani, Awang Noor
Mohd, Abdullah
Musa, Fazilah
Zulkifli, Mohd Fauzi
The potential of community–based ecotourism (CBE) of mangrove ecosystem in Kota Marudu, Sabah
author_facet Hamid, Mohamad Zabidi
Abd. Ghani, Awang Noor
Mohd, Abdullah
Musa, Fazilah
Zulkifli, Mohd Fauzi
author_sort Hamid, Mohamad Zabidi
title The potential of community–based ecotourism (CBE) of mangrove ecosystem in Kota Marudu, Sabah
title_short The potential of community–based ecotourism (CBE) of mangrove ecosystem in Kota Marudu, Sabah
title_full The potential of community–based ecotourism (CBE) of mangrove ecosystem in Kota Marudu, Sabah
title_fullStr The potential of community–based ecotourism (CBE) of mangrove ecosystem in Kota Marudu, Sabah
title_full_unstemmed The potential of community–based ecotourism (CBE) of mangrove ecosystem in Kota Marudu, Sabah
title_sort potential of community–based ecotourism (cbe) of mangrove ecosystem in kota marudu, sabah
publisher Program Pemindahan Ilmu - Kementerian Pendidikan Malaysia
publishDate 2013
url http://psasir.upm.edu.my/id/eprint/66449/1/KTP13-111.pdf
http://psasir.upm.edu.my/id/eprint/66449/
_version_ 1643838610397462528
score 13.211869

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