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Building successful university entrepreneurial centre may leverage the reputation of Universiti Putra Malaysia

Nowadays, enhancing graduate employability among public higher education institutions can be daunting thought as many universities are facing a decrease in number of graduates being employed and marketed in a highly competitive global and national market environment particularly in a developing coun...

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Main Authors: Abdullah, Zulhamri, Sabran, Mohammad Shatar, Ramlan, Mohd Fauzi
Format: Conference or Workshop Item
Language:English
Published: 2014
Online Access:http://psasir.upm.edu.my/id/eprint/66040/1/66040.pdf
http://psasir.upm.edu.my/id/eprint/66040/
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spelling my.upm.eprints.660402019-01-23T07:09:36Z http://psasir.upm.edu.my/id/eprint/66040/ Building successful university entrepreneurial centre may leverage the reputation of Universiti Putra Malaysia Abdullah, Zulhamri Sabran, Mohammad Shatar Ramlan, Mohd Fauzi Nowadays, enhancing graduate employability among public higher education institutions can be daunting thought as many universities are facing a decrease in number of graduates being employed and marketed in a highly competitive global and national market environment particularly in a developing country like Malaysia. It is a big challenge for universities to change perceptual and behavioral mechanisms in the light of enhancing graduate employability and marketability. Realizing this key issue, this paper provides a critical and conceptual view on how to lead the entrepreneurial changes in one of leading Malaysian universities. The project report shows that entrepreneurship is not about business alone (Herrmann, 2008), importantly, addressing the importance of developing entrepreneurial graduates may transform the Malaysian university into a leading Asian entrepreneurship university. Thus, this enterprise project is aim to focus on four key aspects, the market feasibility, business strategy, market strategy, financial model, and implementation plans. The PESTEL analysis is employed to provide some evidences on entrepreneurship education which identifies the role of entrepreneurial centre as a key entity in improving the university entrepreneurial system. Specifically, vision, context, opportunity, and resources and finance are thoroughly highlighted to articulate the sound entrepreneurial education. Indeed, the impact on entrepreneurship education is emphasized on three key aspects such as the behaviorial action of students and staff, infrastructural development, and institutional changes on the eco-system of university. Thus, building the university entrepreneurial centre may leverage the reputation of Universiti Putra Malaysia. 2014 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/66040/1/66040.pdf Abdullah, Zulhamri and Sabran, Mohammad Shatar and Ramlan, Mohd Fauzi (2014) Building successful university entrepreneurial centre may leverage the reputation of Universiti Putra Malaysia. In: World Conference on Integration of Knowledge (WCIK 2014), 15-16 Sept. 2014, Bandung, Indonesia. (pp. 1-17).
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Nowadays, enhancing graduate employability among public higher education institutions can be daunting thought as many universities are facing a decrease in number of graduates being employed and marketed in a highly competitive global and national market environment particularly in a developing country like Malaysia. It is a big challenge for universities to change perceptual and behavioral mechanisms in the light of enhancing graduate employability and marketability. Realizing this key issue, this paper provides a critical and conceptual view on how to lead the entrepreneurial changes in one of leading Malaysian universities. The project report shows that entrepreneurship is not about business alone (Herrmann, 2008), importantly, addressing the importance of developing entrepreneurial graduates may transform the Malaysian university into a leading Asian entrepreneurship university. Thus, this enterprise project is aim to focus on four key aspects, the market feasibility, business strategy, market strategy, financial model, and implementation plans. The PESTEL analysis is employed to provide some evidences on entrepreneurship education which identifies the role of entrepreneurial centre as a key entity in improving the university entrepreneurial system. Specifically, vision, context, opportunity, and resources and finance are thoroughly highlighted to articulate the sound entrepreneurial education. Indeed, the impact on entrepreneurship education is emphasized on three key aspects such as the behaviorial action of students and staff, infrastructural development, and institutional changes on the eco-system of university. Thus, building the university entrepreneurial centre may leverage the reputation of Universiti Putra Malaysia.
format Conference or Workshop Item
author Abdullah, Zulhamri
Sabran, Mohammad Shatar
Ramlan, Mohd Fauzi
spellingShingle Abdullah, Zulhamri
Sabran, Mohammad Shatar
Ramlan, Mohd Fauzi
Building successful university entrepreneurial centre may leverage the reputation of Universiti Putra Malaysia
author_facet Abdullah, Zulhamri
Sabran, Mohammad Shatar
Ramlan, Mohd Fauzi
author_sort Abdullah, Zulhamri
title Building successful university entrepreneurial centre may leverage the reputation of Universiti Putra Malaysia
title_short Building successful university entrepreneurial centre may leverage the reputation of Universiti Putra Malaysia
title_full Building successful university entrepreneurial centre may leverage the reputation of Universiti Putra Malaysia
title_fullStr Building successful university entrepreneurial centre may leverage the reputation of Universiti Putra Malaysia
title_full_unstemmed Building successful university entrepreneurial centre may leverage the reputation of Universiti Putra Malaysia
title_sort building successful university entrepreneurial centre may leverage the reputation of universiti putra malaysia
publishDate 2014
url http://psasir.upm.edu.my/id/eprint/66040/1/66040.pdf
http://psasir.upm.edu.my/id/eprint/66040/
_version_ 1643838484208680960
score 13.211869

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