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Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults

The purpose of this study was to understand the experiences of media consumption of Japanese popular culture among Malaysian young adults. Such a study is important in order to understand the consequence of the consumption of foreign cultural products since the development of information and communi...

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Main Author: Yamato, Eriko
Format: Article
Language:English
Published: Taylor & Francis 2012
Online Access:http://psasir.upm.edu.my/id/eprint/65365/1/Accumulating%20Japanese%20popular%20culture%20media%20consumption%20experiences%20of%20Malaysian%20young%20adults.pdf
http://psasir.upm.edu.my/id/eprint/65365/
https://www.tandfonline.com/doi/abs/10.1080/01296612.2012.11689938
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spelling my.upm.eprints.653652018-10-08T02:25:13Z http://psasir.upm.edu.my/id/eprint/65365/ Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults Yamato, Eriko The purpose of this study was to understand the experiences of media consumption of Japanese popular culture among Malaysian young adults. Such a study is important in order to understand the consequence of the consumption of foreign cultural products since the development of information and communication technology has brought changes to media entertainment consumption styles, especially among the younger generation. This article discusses the ‘accumulation’ of Japanese popular culture as part of media consumption experiences. Through the interpretation of some young Malaysians’ experiences, the accumulation was found to be an important part of media consumption in developing the young Malaysians’ mindset towards specific formats, genres or products from Japan despite the differences that exist between the lifestyles of the Japanese and the Malaysians. The paper highlights that the contents of Japanese popular cultural products are crucial. Without a sophisticated depiction of ‘an essential human aspect’ to which young Malaysians could relate, Japanese popular culture would not be well-liked. Taylor & Francis 2012 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/65365/1/Accumulating%20Japanese%20popular%20culture%20media%20consumption%20experiences%20of%20Malaysian%20young%20adults.pdf Yamato, Eriko (2012) Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults. Media Asia, 39 (4). pp. 199-208. ISSN 0129-6612; ESSN: 2377-6277 https://www.tandfonline.com/doi/abs/10.1080/01296612.2012.11689938 10.1080/01296612.2012.11689938
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The purpose of this study was to understand the experiences of media consumption of Japanese popular culture among Malaysian young adults. Such a study is important in order to understand the consequence of the consumption of foreign cultural products since the development of information and communication technology has brought changes to media entertainment consumption styles, especially among the younger generation. This article discusses the ‘accumulation’ of Japanese popular culture as part of media consumption experiences. Through the interpretation of some young Malaysians’ experiences, the accumulation was found to be an important part of media consumption in developing the young Malaysians’ mindset towards specific formats, genres or products from Japan despite the differences that exist between the lifestyles of the Japanese and the Malaysians. The paper highlights that the contents of Japanese popular cultural products are crucial. Without a sophisticated depiction of ‘an essential human aspect’ to which young Malaysians could relate, Japanese popular culture would not be well-liked.
format Article
author Yamato, Eriko
spellingShingle Yamato, Eriko
Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults
author_facet Yamato, Eriko
author_sort Yamato, Eriko
title Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults
title_short Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults
title_full Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults
title_fullStr Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults
title_full_unstemmed Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults
title_sort accumulating japanese popular culture: media consumption experiences of malaysian young adults
publisher Taylor & Francis
publishDate 2012
url http://psasir.upm.edu.my/id/eprint/65365/1/Accumulating%20Japanese%20popular%20culture%20media%20consumption%20experiences%20of%20Malaysian%20young%20adults.pdf
http://psasir.upm.edu.my/id/eprint/65365/
https://www.tandfonline.com/doi/abs/10.1080/01296612.2012.11689938
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score 13.211869

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