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Conceptual framework on moderating effects of psychology factors for stewardship of sustainable behaviours

Empirical research and opinion polls make it evident that environmental awareness, consciousness and concerns are highly registered, and pro-environment behaviour adoption is the function of the said factors; moreover marketers are active to adopt pro-environmental marketing strategies and environme...

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Main Authors: Yoong, Siew Wai, Bojei, Jamil
Format: Conference or Workshop Item
Language:English
Published: 2015
Online Access:http://psasir.upm.edu.my/id/eprint/64437/1/KLIBEL-6_7-PROCEEDING-TEMPLATE-VOL-2-BUSINESS-Copy.pdf
http://psasir.upm.edu.my/id/eprint/64437/
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spelling my.upm.eprints.644372018-07-05T09:33:43Z http://psasir.upm.edu.my/id/eprint/64437/ Conceptual framework on moderating effects of psychology factors for stewardship of sustainable behaviours Yoong, Siew Wai Bojei, Jamil Empirical research and opinion polls make it evident that environmental awareness, consciousness and concerns are highly registered, and pro-environment behaviour adoption is the function of the said factors; moreover marketers are active to adopt pro-environmental marketing strategies and environmental appeals to contribute in addressing these environmental issues. However, various symptoms, such as licensing and rebound effects signifies pro-environmental behaviours are not sustained in different spatial and temporal dimensions, and does not spill over to a wide range of activities, resultant of minute improvements on the environment. Thus, this study aims to expand the knowledge domain by examining the moderating effect of individuals’ psychology factors on attitude-sustainable behaviours relationship, and subsequently in sustaining the consistency of attitude-sustainable behaviours relations. The overriding research objective is twofold, (i) to examine the moderating effects of personal characteristics (age, gender and education) as a social stimulus in diffusing sustainable behaviours, and (ii) to identify factors to sustain attitude-sustainable behaviours relationship. Through the understanding of latent factors that drive sustainable behaviours, it will provide insights for various stakeholders in enhancing managerial discretion, or latitude of action, coupled with concomitantly greater organisational variety for more pronounced and sustainable behaviours ecologically, culturally, socially, economically and politically. 2015 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/64437/1/KLIBEL-6_7-PROCEEDING-TEMPLATE-VOL-2-BUSINESS-Copy.pdf Yoong, Siew Wai and Bojei, Jamil (2015) Conceptual framework on moderating effects of psychology factors for stewardship of sustainable behaviours. In: Kuala Lumpur International Business, Economics and Law Conference 6, 18-19 Apr. 2015, Hotel Putra, Kuala Lumpur, Malaysia. (pp. 10-19).
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Empirical research and opinion polls make it evident that environmental awareness, consciousness and concerns are highly registered, and pro-environment behaviour adoption is the function of the said factors; moreover marketers are active to adopt pro-environmental marketing strategies and environmental appeals to contribute in addressing these environmental issues. However, various symptoms, such as licensing and rebound effects signifies pro-environmental behaviours are not sustained in different spatial and temporal dimensions, and does not spill over to a wide range of activities, resultant of minute improvements on the environment. Thus, this study aims to expand the knowledge domain by examining the moderating effect of individuals’ psychology factors on attitude-sustainable behaviours relationship, and subsequently in sustaining the consistency of attitude-sustainable behaviours relations. The overriding research objective is twofold, (i) to examine the moderating effects of personal characteristics (age, gender and education) as a social stimulus in diffusing sustainable behaviours, and (ii) to identify factors to sustain attitude-sustainable behaviours relationship. Through the understanding of latent factors that drive sustainable behaviours, it will provide insights for various stakeholders in enhancing managerial discretion, or latitude of action, coupled with concomitantly greater organisational variety for more pronounced and sustainable behaviours ecologically, culturally, socially, economically and politically.
format Conference or Workshop Item
author Yoong, Siew Wai
Bojei, Jamil
spellingShingle Yoong, Siew Wai
Bojei, Jamil
Conceptual framework on moderating effects of psychology factors for stewardship of sustainable behaviours
author_facet Yoong, Siew Wai
Bojei, Jamil
author_sort Yoong, Siew Wai
title Conceptual framework on moderating effects of psychology factors for stewardship of sustainable behaviours
title_short Conceptual framework on moderating effects of psychology factors for stewardship of sustainable behaviours
title_full Conceptual framework on moderating effects of psychology factors for stewardship of sustainable behaviours
title_fullStr Conceptual framework on moderating effects of psychology factors for stewardship of sustainable behaviours
title_full_unstemmed Conceptual framework on moderating effects of psychology factors for stewardship of sustainable behaviours
title_sort conceptual framework on moderating effects of psychology factors for stewardship of sustainable behaviours
publishDate 2015
url http://psasir.upm.edu.my/id/eprint/64437/1/KLIBEL-6_7-PROCEEDING-TEMPLATE-VOL-2-BUSINESS-Copy.pdf
http://psasir.upm.edu.my/id/eprint/64437/
_version_ 1643838023026081792
score 13.211869

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