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Authentication of halal logo through the use of smart holographic seal for halal products packaging

Halal means permissible, the life of Muslim revolves around the concept of Halal. It covers food as well as non-food category of products. Nowadays, Halal product has been recognized as a benchmark for safety and quality assurance. Products that are produced with halal certification are readily acce...

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Main Authors: Mohd Sidek, Nurhidayati, Ismail, Alyani, Mashohor, Syamsiah, Abd Rahman, Azmawani, Rokhani, Fakhrul Zaman
Format: Conference or Workshop Item
Language:English
Published: Halal Products Research Institute, Universiti Putra Malaysia 2014
Online Access:http://psasir.upm.edu.my/id/eprint/64198/1/M53.pdf
http://psasir.upm.edu.my/id/eprint/64198/
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spelling my.upm.eprints.641982018-07-02T02:58:19Z http://psasir.upm.edu.my/id/eprint/64198/ Authentication of halal logo through the use of smart holographic seal for halal products packaging Mohd Sidek, Nurhidayati Ismail, Alyani Mashohor, Syamsiah Abd Rahman, Azmawani Rokhani, Fakhrul Zaman Halal means permissible, the life of Muslim revolves around the concept of Halal. It covers food as well as non-food category of products. Nowadays, Halal product has been recognized as a benchmark for safety and quality assurance. Products that are produced with halal certification are readily acceptable by Muslim consumers as well as consumers from other religions. Unfortunately, confusion and doubt about halal status of certain product among the consumers appeared due to the lack of important information on the product packaging. Barcode, QR Code, Radio Frequency Identification(RFID), product ingredients information are not adequate to authenticate the halal information claimed by manufacturer. A lot of works has been carried out to find the solution of this issue. By taking this issue, we have come out with the idea to study about the authentication of Halal logo through the use of smart holographic seal for halal product packaging. This study is aimed to study suitable smart authentic seal based on holographic structure for Halal products on their packaging as a means of identification. Holographic structure that is really suitable to be the authentic seal for halal products in the form of printed electronics technology is going to be studied. Equipment in term of high performance simulating platform and software are crucial to design and modeling of holographic structures as well as mobile application development base on image processing. A quantitative method will be carried out in order to earn perspective from the stakeholder who consists of consumers, industries and authority towards the proposed technology. We have high hope that this research will be the new finding for authentication of halal logo and brand protection. Halal Products Research Institute, Universiti Putra Malaysia 2014 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/64198/1/M53.pdf Mohd Sidek, Nurhidayati and Ismail, Alyani and Mashohor, Syamsiah and Abd Rahman, Azmawani and Rokhani, Fakhrul Zaman (2014) Authentication of halal logo through the use of smart holographic seal for halal products packaging. In: Malaysia International Halal Research & Education Conference 2014 (MIHREC 2014), 2-4 Dec. 2014, Marriott Putrajaya Hotel, Malaysia. (p. 294).
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Halal means permissible, the life of Muslim revolves around the concept of Halal. It covers food as well as non-food category of products. Nowadays, Halal product has been recognized as a benchmark for safety and quality assurance. Products that are produced with halal certification are readily acceptable by Muslim consumers as well as consumers from other religions. Unfortunately, confusion and doubt about halal status of certain product among the consumers appeared due to the lack of important information on the product packaging. Barcode, QR Code, Radio Frequency Identification(RFID), product ingredients information are not adequate to authenticate the halal information claimed by manufacturer. A lot of works has been carried out to find the solution of this issue. By taking this issue, we have come out with the idea to study about the authentication of Halal logo through the use of smart holographic seal for halal product packaging. This study is aimed to study suitable smart authentic seal based on holographic structure for Halal products on their packaging as a means of identification. Holographic structure that is really suitable to be the authentic seal for halal products in the form of printed electronics technology is going to be studied. Equipment in term of high performance simulating platform and software are crucial to design and modeling of holographic structures as well as mobile application development base on image processing. A quantitative method will be carried out in order to earn perspective from the stakeholder who consists of consumers, industries and authority towards the proposed technology. We have high hope that this research will be the new finding for authentication of halal logo and brand protection.
format Conference or Workshop Item
author Mohd Sidek, Nurhidayati
Ismail, Alyani
Mashohor, Syamsiah
Abd Rahman, Azmawani
Rokhani, Fakhrul Zaman
spellingShingle Mohd Sidek, Nurhidayati
Ismail, Alyani
Mashohor, Syamsiah
Abd Rahman, Azmawani
Rokhani, Fakhrul Zaman
Authentication of halal logo through the use of smart holographic seal for halal products packaging
author_facet Mohd Sidek, Nurhidayati
Ismail, Alyani
Mashohor, Syamsiah
Abd Rahman, Azmawani
Rokhani, Fakhrul Zaman
author_sort Mohd Sidek, Nurhidayati
title Authentication of halal logo through the use of smart holographic seal for halal products packaging
title_short Authentication of halal logo through the use of smart holographic seal for halal products packaging
title_full Authentication of halal logo through the use of smart holographic seal for halal products packaging
title_fullStr Authentication of halal logo through the use of smart holographic seal for halal products packaging
title_full_unstemmed Authentication of halal logo through the use of smart holographic seal for halal products packaging
title_sort authentication of halal logo through the use of smart holographic seal for halal products packaging
publisher Halal Products Research Institute, Universiti Putra Malaysia
publishDate 2014
url http://psasir.upm.edu.my/id/eprint/64198/1/M53.pdf
http://psasir.upm.edu.my/id/eprint/64198/
_version_ 1643837954225864704
score 13.211869

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