Cover Image

Halal awareness among Muslim consumers in East Coast Malaysia (Kelantan)

The present study investigated the important of demographic factor which influences on the consumer awareness towards halal in Malaysia. The present study seeks to address the following objectives which are to identify the level of awareness of Muslim in Kelantan (East Coast Malaysia) towards halal...

Full description

Saved in:
Bibliographic Details
Main Authors: Ab Rahman, Suhaimi, Abd Rahman, Azmawani, Ali, Mass Hareeza, Tukimin, Siti Nurhidayaah
Format: Conference or Workshop Item
Language:English
Published: Halal Products Research Institute, Universiti Putra Malaysia 2014
Online Access:http://psasir.upm.edu.my/id/eprint/63951/1/M34.pdf
http://psasir.upm.edu.my/id/eprint/63951/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.upm.eprints.63951
record_format eprints
spelling my.upm.eprints.639512018-06-08T00:27:49Z http://psasir.upm.edu.my/id/eprint/63951/ Halal awareness among Muslim consumers in East Coast Malaysia (Kelantan) Ab Rahman, Suhaimi Abd Rahman, Azmawani Ali, Mass Hareeza Tukimin, Siti Nurhidayaah The present study investigated the important of demographic factor which influences on the consumer awareness towards halal in Malaysia. The present study seeks to address the following objectives which are to identify the level of awareness of Muslim in Kelantan (East Coast Malaysia) towards halal product and to identify the demographic factor that influences consumers’ awareness towards halal product. Survey method was used in order to collect qualitative data on consumers’ in Kelantan (East Coast Malaysia) with 215 Muslim participated. Findings suggested that level of education and income level has a strong influenced on the consumer awareness towards halal food product. Surprisingly, others factor such age, gender, marital status, occupation, education background and area did not showed positive influenced on consumers’ awareness towards halal food product. In overall, most of consumers in Kelantan are aware towards halal food concept. Halal Products Research Institute, Universiti Putra Malaysia 2014 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/63951/1/M34.pdf Ab Rahman, Suhaimi and Abd Rahman, Azmawani and Ali, Mass Hareeza and Tukimin, Siti Nurhidayaah (2014) Halal awareness among Muslim consumers in East Coast Malaysia (Kelantan). In: Malaysia International Halal Research & Education Conference 2014 (MIHREC 2014), 2-4 Dec. 2014, Marriott Putrajaya Hotel, Malaysia. (p. 275).
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The present study investigated the important of demographic factor which influences on the consumer awareness towards halal in Malaysia. The present study seeks to address the following objectives which are to identify the level of awareness of Muslim in Kelantan (East Coast Malaysia) towards halal product and to identify the demographic factor that influences consumers’ awareness towards halal product. Survey method was used in order to collect qualitative data on consumers’ in Kelantan (East Coast Malaysia) with 215 Muslim participated. Findings suggested that level of education and income level has a strong influenced on the consumer awareness towards halal food product. Surprisingly, others factor such age, gender, marital status, occupation, education background and area did not showed positive influenced on consumers’ awareness towards halal food product. In overall, most of consumers in Kelantan are aware towards halal food concept.
format Conference or Workshop Item
author Ab Rahman, Suhaimi
Abd Rahman, Azmawani
Ali, Mass Hareeza
Tukimin, Siti Nurhidayaah
spellingShingle Ab Rahman, Suhaimi
Abd Rahman, Azmawani
Ali, Mass Hareeza
Tukimin, Siti Nurhidayaah
Halal awareness among Muslim consumers in East Coast Malaysia (Kelantan)
author_facet Ab Rahman, Suhaimi
Abd Rahman, Azmawani
Ali, Mass Hareeza
Tukimin, Siti Nurhidayaah
author_sort Ab Rahman, Suhaimi
title Halal awareness among Muslim consumers in East Coast Malaysia (Kelantan)
title_short Halal awareness among Muslim consumers in East Coast Malaysia (Kelantan)
title_full Halal awareness among Muslim consumers in East Coast Malaysia (Kelantan)
title_fullStr Halal awareness among Muslim consumers in East Coast Malaysia (Kelantan)
title_full_unstemmed Halal awareness among Muslim consumers in East Coast Malaysia (Kelantan)
title_sort halal awareness among muslim consumers in east coast malaysia (kelantan)
publisher Halal Products Research Institute, Universiti Putra Malaysia
publishDate 2014
url http://psasir.upm.edu.my/id/eprint/63951/1/M34.pdf
http://psasir.upm.edu.my/id/eprint/63951/
_version_ 1643837882815741952
score 13.211869

Similar Items