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The role of respondents’ comfort for variance in choice: an application of the scaling approach on scuba diving characteristics

Preference elicitation among outdoor recreational users is subject to measurement errors that depend, in part, on survey planning. This study uses data from a choice experiment survey on recreational SCUBA diving to investigate whether self-reported information on respondents’ comfort when they comp...

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Main Authors: Emang, Diana, Lundhede, Thomas Hedemark, Thorsen, Bo Jellesmark
Format: Article
Language:English
Published: Taylor & Francis 2017
Online Access:http://psasir.upm.edu.my/id/eprint/63524/1/The%20role%20of%20respondents%E2%80%99%20comfort%20for%20variance%20in%20stated%20choice%20surveys%20evidence%20from%20a%20SCUBA%20diving%20case.pdf
http://psasir.upm.edu.my/id/eprint/63524/
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spelling my.upm.eprints.635242018-11-05T01:10:23Z http://psasir.upm.edu.my/id/eprint/63524/ The role of respondents’ comfort for variance in choice: an application of the scaling approach on scuba diving characteristics Emang, Diana Lundhede, Thomas Hedemark Thorsen, Bo Jellesmark Preference elicitation among outdoor recreational users is subject to measurement errors that depend, in part, on survey planning. This study uses data from a choice experiment survey on recreational SCUBA diving to investigate whether self-reported information on respondents’ comfort when they complete surveys correlates with the error variance in stated choice models of their responses. Comfort-related variables are included in the scale functions of the scaled multinomial logit models. The hypothesis was that higher comfort reduces error variance in answers, as revealed by a higher scale parameter and vice versa. Information on, e.g., sleep and time since eating (higher comfort) correlated with scale heterogeneity, and produced lower error variance when controlled for in the model. That respondents’ comfort may influence choice behavior suggests that knowledge of the respondents’ activity patterns could be used to plan the timing of interviews to decrease error variance in choices and, hence, generate better information. Taylor & Francis 2017 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/63524/1/The%20role%20of%20respondents%E2%80%99%20comfort%20for%20variance%20in%20stated%20choice%20surveys%20evidence%20from%20a%20SCUBA%20diving%20case.pdf Emang, Diana and Lundhede, Thomas Hedemark and Thorsen, Bo Jellesmark (2017) The role of respondents’ comfort for variance in choice: an application of the scaling approach on scuba diving characteristics. Journal of Environmental Planning and Management, 60 (11). 1993 - 2012. ISSN 0964-0568; ESSN: 1360-0559 10.1080/09640568.2016.1268525
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Preference elicitation among outdoor recreational users is subject to measurement errors that depend, in part, on survey planning. This study uses data from a choice experiment survey on recreational SCUBA diving to investigate whether self-reported information on respondents’ comfort when they complete surveys correlates with the error variance in stated choice models of their responses. Comfort-related variables are included in the scale functions of the scaled multinomial logit models. The hypothesis was that higher comfort reduces error variance in answers, as revealed by a higher scale parameter and vice versa. Information on, e.g., sleep and time since eating (higher comfort) correlated with scale heterogeneity, and produced lower error variance when controlled for in the model. That respondents’ comfort may influence choice behavior suggests that knowledge of the respondents’ activity patterns could be used to plan the timing of interviews to decrease error variance in choices and, hence, generate better information.
format Article
author Emang, Diana
Lundhede, Thomas Hedemark
Thorsen, Bo Jellesmark
spellingShingle Emang, Diana
Lundhede, Thomas Hedemark
Thorsen, Bo Jellesmark
The role of respondents’ comfort for variance in choice: an application of the scaling approach on scuba diving characteristics
author_facet Emang, Diana
Lundhede, Thomas Hedemark
Thorsen, Bo Jellesmark
author_sort Emang, Diana
title The role of respondents’ comfort for variance in choice: an application of the scaling approach on scuba diving characteristics
title_short The role of respondents’ comfort for variance in choice: an application of the scaling approach on scuba diving characteristics
title_full The role of respondents’ comfort for variance in choice: an application of the scaling approach on scuba diving characteristics
title_fullStr The role of respondents’ comfort for variance in choice: an application of the scaling approach on scuba diving characteristics
title_full_unstemmed The role of respondents’ comfort for variance in choice: an application of the scaling approach on scuba diving characteristics
title_sort role of respondents’ comfort for variance in choice: an application of the scaling approach on scuba diving characteristics
publisher Taylor & Francis
publishDate 2017
url http://psasir.upm.edu.my/id/eprint/63524/1/The%20role%20of%20respondents%E2%80%99%20comfort%20for%20variance%20in%20stated%20choice%20surveys%20evidence%20from%20a%20SCUBA%20diving%20case.pdf
http://psasir.upm.edu.my/id/eprint/63524/
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score 13.211869

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