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Measuring continuance participation in online communities

Social commerce is an emerging digital trend that involves participation from online communities. Members of online communities have become influential in ensuring the prolonged usage of social commerce sites. Drawing on the theories of planned behavior and social support as well as satisfaction and...

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Main Authors: Shanmugam, Mohana, Jusoh, Yusmadi Yah, Jabar, Marzanah A., Nor, Rozi Nor Haizan
Format: Article
Language:English
Published: Little Lion Scientific 2017
Online Access:http://psasir.upm.edu.my/id/eprint/62370/1/Measuring%20continuance%20participation%20in%20online%20communities.pdf
http://psasir.upm.edu.my/id/eprint/62370/
http://www.jatit.org/volumes/ninetyfive15.php
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spelling my.upm.eprints.623702020-01-08T02:55:06Z http://psasir.upm.edu.my/id/eprint/62370/ Measuring continuance participation in online communities Shanmugam, Mohana Jusoh, Yusmadi Yah Jabar, Marzanah A. Nor, Rozi Nor Haizan Social commerce is an emerging digital trend that involves participation from online communities. Members of online communities have become influential in ensuring the prolonged usage of social commerce sites. Drawing on the theories of planned behavior and social support as well as satisfaction and perceived value constructs, the purpose of this manuscript is to propose a continuance participation measurement framework. The framework integrates pertinent constructs that drive continuance participation measurement process, which applies the weighted checklist method. A simulation is performed to measure the significance level of online community sites. Additionally, data gathered from four experts confirm the efficacy of the proposed framework. The simulation discussed serves as a guideline and can be useful for developers and managers of social commerce sites for measuring the performance of their online community sites. Little Lion Scientific 2017-08 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/62370/1/Measuring%20continuance%20participation%20in%20online%20communities.pdf Shanmugam, Mohana and Jusoh, Yusmadi Yah and Jabar, Marzanah A. and Nor, Rozi Nor Haizan (2017) Measuring continuance participation in online communities. Journal of Theoretical and Applied Information Technology, 95 (15). 3513 - 3522. ISSN 1992-8645; ESSN: 1817-3195 http://www.jatit.org/volumes/ninetyfive15.php
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Social commerce is an emerging digital trend that involves participation from online communities. Members of online communities have become influential in ensuring the prolonged usage of social commerce sites. Drawing on the theories of planned behavior and social support as well as satisfaction and perceived value constructs, the purpose of this manuscript is to propose a continuance participation measurement framework. The framework integrates pertinent constructs that drive continuance participation measurement process, which applies the weighted checklist method. A simulation is performed to measure the significance level of online community sites. Additionally, data gathered from four experts confirm the efficacy of the proposed framework. The simulation discussed serves as a guideline and can be useful for developers and managers of social commerce sites for measuring the performance of their online community sites.
format Article
author Shanmugam, Mohana
Jusoh, Yusmadi Yah
Jabar, Marzanah A.
Nor, Rozi Nor Haizan
spellingShingle Shanmugam, Mohana
Jusoh, Yusmadi Yah
Jabar, Marzanah A.
Nor, Rozi Nor Haizan
Measuring continuance participation in online communities
author_facet Shanmugam, Mohana
Jusoh, Yusmadi Yah
Jabar, Marzanah A.
Nor, Rozi Nor Haizan
author_sort Shanmugam, Mohana
title Measuring continuance participation in online communities
title_short Measuring continuance participation in online communities
title_full Measuring continuance participation in online communities
title_fullStr Measuring continuance participation in online communities
title_full_unstemmed Measuring continuance participation in online communities
title_sort measuring continuance participation in online communities
publisher Little Lion Scientific
publishDate 2017
url http://psasir.upm.edu.my/id/eprint/62370/1/Measuring%20continuance%20participation%20in%20online%20communities.pdf
http://psasir.upm.edu.my/id/eprint/62370/
http://www.jatit.org/volumes/ninetyfive15.php
_version_ 1657489295620964352
score 13.211869

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