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Measuring consumer perception in respiratory mask product based on affective evaluation

Haze has been an annual problem in the Southeast Asian region, especially in Malaysia where its neighbouring country Indonesia’s forest fires are the main cause for this phenomenon. It has caused skies to be obscured, air to be clogged, lowered visibility and most importantly it severely affects hum...

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Main Authors: Shaari, Nazlina, Lee, Z. N., Abd Rahman, Khairul Aidil Azlin
Format: Article
Language:English
Published: RMP Publications 2018
Online Access:http://psasir.upm.edu.my/id/eprint/62369/1/Measuring%20consumer%20perception%20in%20respiratory%20mask%20product%20based%20on%20affective%20evaluation.pdf
http://psasir.upm.edu.my/id/eprint/62369/
https://www.jsshjournal.com/online-issue.html
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spelling my.upm.eprints.623692020-01-08T02:45:03Z http://psasir.upm.edu.my/id/eprint/62369/ Measuring consumer perception in respiratory mask product based on affective evaluation Shaari, Nazlina Lee, Z. N. Abd Rahman, Khairul Aidil Azlin Haze has been an annual problem in the Southeast Asian region, especially in Malaysia where its neighbouring country Indonesia’s forest fires are the main cause for this phenomenon. It has caused skies to be obscured, air to be clogged, lowered visibility and most importantly it severely affects humans’ health. The objective of this study is to identify the consumer perception in mask design used during haze. The focused mainly on using the affective data to redesign the mask products. The online questionnaires about the awareness of the public regarding haze, positive and negative reviews of different types of respiratory masks were randomly sent to respondents. The data was then analyzed quantitatively using affective evaluation. Results showed the most commonly used product against haze were surgical masks and the N95. However many were reluctant users of the masks as they were uncomfortable. Results also showed that masks had to have ergonomic features to provide comfort and supported the view that the current respiratory mask designs had to be more aesthetic as well. RMP Publications 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/62369/1/Measuring%20consumer%20perception%20in%20respiratory%20mask%20product%20based%20on%20affective%20evaluation.pdf Shaari, Nazlina and Lee, Z. N. and Abd Rahman, Khairul Aidil Azlin (2018) Measuring consumer perception in respiratory mask product based on affective evaluation. Journal of Social Science and Humanities, 1 (1). pp. 7-13. ISSN 2600 - 9056 https://www.jsshjournal.com/online-issue.html 10.26666/rmp.jssh.2018.2.1
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Haze has been an annual problem in the Southeast Asian region, especially in Malaysia where its neighbouring country Indonesia’s forest fires are the main cause for this phenomenon. It has caused skies to be obscured, air to be clogged, lowered visibility and most importantly it severely affects humans’ health. The objective of this study is to identify the consumer perception in mask design used during haze. The focused mainly on using the affective data to redesign the mask products. The online questionnaires about the awareness of the public regarding haze, positive and negative reviews of different types of respiratory masks were randomly sent to respondents. The data was then analyzed quantitatively using affective evaluation. Results showed the most commonly used product against haze were surgical masks and the N95. However many were reluctant users of the masks as they were uncomfortable. Results also showed that masks had to have ergonomic features to provide comfort and supported the view that the current respiratory mask designs had to be more aesthetic as well.
format Article
author Shaari, Nazlina
Lee, Z. N.
Abd Rahman, Khairul Aidil Azlin
spellingShingle Shaari, Nazlina
Lee, Z. N.
Abd Rahman, Khairul Aidil Azlin
Measuring consumer perception in respiratory mask product based on affective evaluation
author_facet Shaari, Nazlina
Lee, Z. N.
Abd Rahman, Khairul Aidil Azlin
author_sort Shaari, Nazlina
title Measuring consumer perception in respiratory mask product based on affective evaluation
title_short Measuring consumer perception in respiratory mask product based on affective evaluation
title_full Measuring consumer perception in respiratory mask product based on affective evaluation
title_fullStr Measuring consumer perception in respiratory mask product based on affective evaluation
title_full_unstemmed Measuring consumer perception in respiratory mask product based on affective evaluation
title_sort measuring consumer perception in respiratory mask product based on affective evaluation
publisher RMP Publications
publishDate 2018
url http://psasir.upm.edu.my/id/eprint/62369/1/Measuring%20consumer%20perception%20in%20respiratory%20mask%20product%20based%20on%20affective%20evaluation.pdf
http://psasir.upm.edu.my/id/eprint/62369/
https://www.jsshjournal.com/online-issue.html
_version_ 1657489295473115136
score 13.211869

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