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Factors influencing consumer’s intention towards online grocery shopping

Online platform nowadays has started to replace the traditional market and require consumers to change their buying habits and patterns extensively. Thus, the trend of having grocery delivered to the doorstep has been introduced to Malaysian consumers especially who lives in urban area. Previous stu...

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Main Authors: Sulastri, Anis Shaira, Mohd Nawi, Nolila, Abdullah, Amin Mahir, Abd Latif, Ismail
Format: Article
Language:English
Published: International Organization of Scientific Research 2017
Online Access:http://psasir.upm.edu.my/id/eprint/61859/1/Factors%20influencing%20consumer%E2%80%99s%20intention%20towards%20online%20grocery%20shopping%20.pdf
http://psasir.upm.edu.my/id/eprint/61859/
http://www.iosrjournals.org/iosr-jhss/pages/22(6)Version-10.html
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spelling my.upm.eprints.618592019-02-21T07:27:51Z http://psasir.upm.edu.my/id/eprint/61859/ Factors influencing consumer’s intention towards online grocery shopping Sulastri, Anis Shaira Mohd Nawi, Nolila Abdullah, Amin Mahir Abd Latif, Ismail Online platform nowadays has started to replace the traditional market and require consumers to change their buying habits and patterns extensively. Thus, the trend of having grocery delivered to the doorstep has been introduced to Malaysian consumers especially who lives in urban area. Previous studies have shown that online groceries are not consistently purchased by the consumers due to several reasons such as inconsistent quality and lack of sensory characteristics. However, there are still number of consumers who continuously shops groceries through online platform. Thus, the aim of this study is to determine factors influencing consumer’s intention to shop groceries online. The primary data were collected using structured questionnaire in the form of online survey with 521 respondents in Klang Valley, Malaysia. Data collected were analyzed using descriptive analysis and factor analysis. The findings of the study showed that majority of the online grocery shoppers are female with the age ranged between 26-35 years old. Besides that, results from factor analysis revealed that perceived usefulness, satisfaction, perceived risk, perceived information accessibility and perceived ease of use are among factors that influenced consumer’s intention towards online grocery shopping. Therefore, this study can be used to assist online grocery retailers to formulate effective strategies to gain more consumers’ confidence to make use of online grocery shopping. International Organization of Scientific Research 2017-06 Article NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/61859/1/Factors%20influencing%20consumer%E2%80%99s%20intention%20towards%20online%20grocery%20shopping%20.pdf Sulastri, Anis Shaira and Mohd Nawi, Nolila and Abdullah, Amin Mahir and Abd Latif, Ismail (2017) Factors influencing consumer’s intention towards online grocery shopping. Journal Of Humanities And Social Science, 22 (6 (ver.10)). 74 - 79. ISSN 2279-0837; ESSN: 2279-0845 http://www.iosrjournals.org/iosr-jhss/pages/22(6)Version-10.html 10.9790/0837-2206107479
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Online platform nowadays has started to replace the traditional market and require consumers to change their buying habits and patterns extensively. Thus, the trend of having grocery delivered to the doorstep has been introduced to Malaysian consumers especially who lives in urban area. Previous studies have shown that online groceries are not consistently purchased by the consumers due to several reasons such as inconsistent quality and lack of sensory characteristics. However, there are still number of consumers who continuously shops groceries through online platform. Thus, the aim of this study is to determine factors influencing consumer’s intention to shop groceries online. The primary data were collected using structured questionnaire in the form of online survey with 521 respondents in Klang Valley, Malaysia. Data collected were analyzed using descriptive analysis and factor analysis. The findings of the study showed that majority of the online grocery shoppers are female with the age ranged between 26-35 years old. Besides that, results from factor analysis revealed that perceived usefulness, satisfaction, perceived risk, perceived information accessibility and perceived ease of use are among factors that influenced consumer’s intention towards online grocery shopping. Therefore, this study can be used to assist online grocery retailers to formulate effective strategies to gain more consumers’ confidence to make use of online grocery shopping.
format Article
author Sulastri, Anis Shaira
Mohd Nawi, Nolila
Abdullah, Amin Mahir
Abd Latif, Ismail
spellingShingle Sulastri, Anis Shaira
Mohd Nawi, Nolila
Abdullah, Amin Mahir
Abd Latif, Ismail
Factors influencing consumer’s intention towards online grocery shopping
author_facet Sulastri, Anis Shaira
Mohd Nawi, Nolila
Abdullah, Amin Mahir
Abd Latif, Ismail
author_sort Sulastri, Anis Shaira
title Factors influencing consumer’s intention towards online grocery shopping
title_short Factors influencing consumer’s intention towards online grocery shopping
title_full Factors influencing consumer’s intention towards online grocery shopping
title_fullStr Factors influencing consumer’s intention towards online grocery shopping
title_full_unstemmed Factors influencing consumer’s intention towards online grocery shopping
title_sort factors influencing consumer’s intention towards online grocery shopping
publisher International Organization of Scientific Research
publishDate 2017
url http://psasir.upm.edu.my/id/eprint/61859/1/Factors%20influencing%20consumer%E2%80%99s%20intention%20towards%20online%20grocery%20shopping%20.pdf
http://psasir.upm.edu.my/id/eprint/61859/
http://www.iosrjournals.org/iosr-jhss/pages/22(6)Version-10.html
_version_ 1643837612314591232
score 13.211869

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