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Developing & validating a measure for PR professionals’ self-efficacy

For the past three decades self-efficacy studies have been conducted in social science and other fields of academic endeavor. However, sufficient evidence has clearly shown that this research interest seems to neglect Public Relations (i.e. PR) discipline as there are hardly traceable works connecte...

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Main Authors: Gusau, Ahmed Lawal, Abdullah, Zulhamri, Tamam, Ezhar, Mohd Hasan, Nurul Ain
Format: Article
Language:English
Published: Canadian Center of Science and Education 2017
Online Access:http://psasir.upm.edu.my/id/eprint/61437/1/Developing%20%26%20validating%20a%20measure%20for%20PR%20professionals%E2%80%99%20self-efficacy.pdf
http://psasir.upm.edu.my/id/eprint/61437/
http://www.ccsenet.org/journal/index.php/ass/article/view/67191
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spelling my.upm.eprints.614372018-05-23T06:45:33Z http://psasir.upm.edu.my/id/eprint/61437/ Developing & validating a measure for PR professionals’ self-efficacy Gusau, Ahmed Lawal Abdullah, Zulhamri Tamam, Ezhar Mohd Hasan, Nurul Ain For the past three decades self-efficacy studies have been conducted in social science and other fields of academic endeavor. However, sufficient evidence has clearly shown that this research interest seems to neglect Public Relations (i.e. PR) discipline as there are hardly traceable works connected to this important field of study. This work therefore, represents an attempt to develop PR professionals’ self-efficacy scale to measure the ability of PR professionals in carrying out their duties. Exploratory factor analysis was conducted with PR experts and the result has shown a required factor loading for 23 out of total 24 items. Equally, the six operationalized dimensions were all consistent when confirmatory factor analysis was conducted. Similarly, discriminant and convergent validity tests which guarantees the instrument as valid for measuring Public Relations practitioners’ self-efficacy were also found to be fit. Canadian Center of Science and Education 2017 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/61437/1/Developing%20%26%20validating%20a%20measure%20for%20PR%20professionals%E2%80%99%20self-efficacy.pdf Gusau, Ahmed Lawal and Abdullah, Zulhamri and Tamam, Ezhar and Mohd Hasan, Nurul Ain (2017) Developing & validating a measure for PR professionals’ self-efficacy. Asian Social Science, 13 (6). 113 - 124. ISSN 1911-2017; ESSN: 1911-2025 http://www.ccsenet.org/journal/index.php/ass/article/view/67191 10.5539/ass.v13n6p113
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description For the past three decades self-efficacy studies have been conducted in social science and other fields of academic endeavor. However, sufficient evidence has clearly shown that this research interest seems to neglect Public Relations (i.e. PR) discipline as there are hardly traceable works connected to this important field of study. This work therefore, represents an attempt to develop PR professionals’ self-efficacy scale to measure the ability of PR professionals in carrying out their duties. Exploratory factor analysis was conducted with PR experts and the result has shown a required factor loading for 23 out of total 24 items. Equally, the six operationalized dimensions were all consistent when confirmatory factor analysis was conducted. Similarly, discriminant and convergent validity tests which guarantees the instrument as valid for measuring Public Relations practitioners’ self-efficacy were also found to be fit.
format Article
author Gusau, Ahmed Lawal
Abdullah, Zulhamri
Tamam, Ezhar
Mohd Hasan, Nurul Ain
spellingShingle Gusau, Ahmed Lawal
Abdullah, Zulhamri
Tamam, Ezhar
Mohd Hasan, Nurul Ain
Developing & validating a measure for PR professionals’ self-efficacy
author_facet Gusau, Ahmed Lawal
Abdullah, Zulhamri
Tamam, Ezhar
Mohd Hasan, Nurul Ain
author_sort Gusau, Ahmed Lawal
title Developing & validating a measure for PR professionals’ self-efficacy
title_short Developing & validating a measure for PR professionals’ self-efficacy
title_full Developing & validating a measure for PR professionals’ self-efficacy
title_fullStr Developing & validating a measure for PR professionals’ self-efficacy
title_full_unstemmed Developing & validating a measure for PR professionals’ self-efficacy
title_sort developing & validating a measure for pr professionals’ self-efficacy
publisher Canadian Center of Science and Education
publishDate 2017
url http://psasir.upm.edu.my/id/eprint/61437/1/Developing%20%26%20validating%20a%20measure%20for%20PR%20professionals%E2%80%99%20self-efficacy.pdf
http://psasir.upm.edu.my/id/eprint/61437/
http://www.ccsenet.org/journal/index.php/ass/article/view/67191
_version_ 1643837551556952064
score 13.211869

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