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Determinants of online purchase intention and moderating role of trust in social network websites in Malaysia

The rapid growth of social networking sites (SNSs) has led to a change in marketing strategies and purchase behaviour of consumers. Drawing on the Extended Unified Theory of Acceptance and Use of Technology, a theoretical basis for the online buying intention based trust, performance expe...

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Bibliographic Details
Main Authors: Fard, Saeideh Sharifi, Tamam, Ezhar, Hassan, Md Salleh, Waheed, Moniza
Format: Article
Language:English
Published: IDOSI Publications 2017
Online Access:http://psasir.upm.edu.my/id/eprint/61420/1/Determinants%20of%20online%20purchase%20intention%20and%20moderating%20role%20of%20trust%20in%20social%20network%20websites%20in%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/61420/
https://www.idosi.org/wasj/wasj35(9)2017.htm
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http://psasir.upm.edu.my/id/eprint/61420/1/Determinants%20of%20online%20purchase%20intention%20and%20moderating%20role%20of%20trust%20in%20social%20network%20websites%20in%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/61420/
https://www.idosi.org/wasj/wasj35(9)2017.htm

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