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Corporate image, Shariah-compliance and public perception of Rayani Air Islamic airline

In future, business aviation will emerge as the premium travel resource for public utilization. Most of the airlines corporation around world widely implement the standard corporate identity which by derived from Western culture for ages. Rayani Air was the fourth Islamic airline in world and the fi...

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Main Authors: Mohd Nazri, Nadia, Adzharuddin, Nor Azura
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2017
Online Access:http://psasir.upm.edu.my/id/eprint/61239/1/Corporate%20image%2C%20Shariah-compliance%20and%20public%20perception%20of%20Rayani%20Air%20Islamic.pdf
http://psasir.upm.edu.my/id/eprint/61239/
https://hrmars.com/papers/detail/IJARBSS/3398/Corporate-Image-Shariah-Compliance-and-Public-Perception-of-Rayani-Air-Islamic-Airline
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spelling my.upm.eprints.612392021-07-17T23:09:55Z http://psasir.upm.edu.my/id/eprint/61239/ Corporate image, Shariah-compliance and public perception of Rayani Air Islamic airline Mohd Nazri, Nadia Adzharuddin, Nor Azura In future, business aviation will emerge as the premium travel resource for public utilization. Most of the airlines corporation around world widely implement the standard corporate identity which by derived from Western culture for ages. Rayani Air was the fourth Islamic airline in world and the first Islamic carrier in Malaysia who offered Shariah-compliant service. It was established by the non-Muslim founders in order to fulfill the gap of needs and demands among the Malaysia customers and public who wants to work in the aviation field. Their establishment got spectrum attention from the top to bottom line of public in Malaysia and most of them are positive remarks and cherished by the Muslim especially. After excellent performance from its inaugural launching, their top notch reputation and credibility declined as they failed to solve several issues and crisis that occurred because of their management shortcomings. It tarnished the Islamic corporate image that they promoted as it against what they projected through their Shariah-compliant service. Based on the interview sessions with the informants who were the ex-customers of Rayani Air and interviews with the aviation and Shariah experts, the researcher found that their perceptions were changed like a fluid from positive to negative when it comes to this company's corporate image. Human Resource Management Academic Research Society 2017-10 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/61239/1/Corporate%20image%2C%20Shariah-compliance%20and%20public%20perception%20of%20Rayani%20Air%20Islamic.pdf Mohd Nazri, Nadia and Adzharuddin, Nor Azura (2017) Corporate image, Shariah-compliance and public perception of Rayani Air Islamic airline. International Journal of Academic Research in Business and Social Sciences, 7 (10). 519 - 524. ISSN 2222-6990 https://hrmars.com/papers/detail/IJARBSS/3398/Corporate-Image-Shariah-Compliance-and-Public-Perception-of-Rayani-Air-Islamic-Airline 10.6007/IJARBSS/v7-i10/3398
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description In future, business aviation will emerge as the premium travel resource for public utilization. Most of the airlines corporation around world widely implement the standard corporate identity which by derived from Western culture for ages. Rayani Air was the fourth Islamic airline in world and the first Islamic carrier in Malaysia who offered Shariah-compliant service. It was established by the non-Muslim founders in order to fulfill the gap of needs and demands among the Malaysia customers and public who wants to work in the aviation field. Their establishment got spectrum attention from the top to bottom line of public in Malaysia and most of them are positive remarks and cherished by the Muslim especially. After excellent performance from its inaugural launching, their top notch reputation and credibility declined as they failed to solve several issues and crisis that occurred because of their management shortcomings. It tarnished the Islamic corporate image that they promoted as it against what they projected through their Shariah-compliant service. Based on the interview sessions with the informants who were the ex-customers of Rayani Air and interviews with the aviation and Shariah experts, the researcher found that their perceptions were changed like a fluid from positive to negative when it comes to this company's corporate image.
format Article
author Mohd Nazri, Nadia
Adzharuddin, Nor Azura
spellingShingle Mohd Nazri, Nadia
Adzharuddin, Nor Azura
Corporate image, Shariah-compliance and public perception of Rayani Air Islamic airline
author_facet Mohd Nazri, Nadia
Adzharuddin, Nor Azura
author_sort Mohd Nazri, Nadia
title Corporate image, Shariah-compliance and public perception of Rayani Air Islamic airline
title_short Corporate image, Shariah-compliance and public perception of Rayani Air Islamic airline
title_full Corporate image, Shariah-compliance and public perception of Rayani Air Islamic airline
title_fullStr Corporate image, Shariah-compliance and public perception of Rayani Air Islamic airline
title_full_unstemmed Corporate image, Shariah-compliance and public perception of Rayani Air Islamic airline
title_sort corporate image, shariah-compliance and public perception of rayani air islamic airline
publisher Human Resource Management Academic Research Society
publishDate 2017
url http://psasir.upm.edu.my/id/eprint/61239/1/Corporate%20image%2C%20Shariah-compliance%20and%20public%20perception%20of%20Rayani%20Air%20Islamic.pdf
http://psasir.upm.edu.my/id/eprint/61239/
https://hrmars.com/papers/detail/IJARBSS/3398/Corporate-Image-Shariah-Compliance-and-Public-Perception-of-Rayani-Air-Islamic-Airline
_version_ 1706958774202269696
score 13.211869

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