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Apple versus samsung patent lawsuit: an issue and crisis management approach

Crises are commonplace and it can be happened at any point of the organization process. Thus, it is worthwhile for the organization to identify the early plan of issue or potential risk occurring within organizations, as a small scale antagonist can pose a serious threat to the protagonist. Hence, i...

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Main Authors: Chan, Tak Jie, Mohd Hasan, Nurul Ain
Format: Article
Language:English
Published: Global Academic Excellence 2017
Online Access:http://psasir.upm.edu.my/id/eprint/60903/1/Apple%20versus%20samsung%20patent%20lawsuit%20an%20issue%20and%20crisis%20management%20approach.pdf
http://psasir.upm.edu.my/id/eprint/60903/
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spelling my.upm.eprints.609032019-03-25T01:38:27Z http://psasir.upm.edu.my/id/eprint/60903/ Apple versus samsung patent lawsuit: an issue and crisis management approach Chan, Tak Jie Mohd Hasan, Nurul Ain Crises are commonplace and it can be happened at any point of the organization process. Thus, it is worthwhile for the organization to identify the early plan of issue or potential risk occurring within organizations, as a small scale antagonist can pose a serious threat to the protagonist. Hence, it is not easy to win the reputation warfare. Thus, this paper aims to examine the crisis clusters in the Issue and Crisis Management Relational Model by applying on one of the cases which is Apple and Samsung patent lawsuit. The model suggested several stages which include pre-crisis management and post-crisis management. The discussion of the case will be surrounded on the two (2) clusters on the crisis management part, which include crisis event management and post-crisis management. The review of the case showed that Apple had won the lawsuit warfare and Samsung need to pay for the financial loss as a result of copying the design of the Apple's product. In addition, the review also showed that the model need to be seen as an integrative approach, rather than as a sequence of process. This has called upon the management, especially the public relations or corporate communication department to look into the clusters that has been suggested to form a strategic solution to safeguard the organization's reputation when the crisis strike. Global Academic Excellence 2017 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/60903/1/Apple%20versus%20samsung%20patent%20lawsuit%20an%20issue%20and%20crisis%20management%20approach.pdf Chan, Tak Jie and Mohd Hasan, Nurul Ain (2017) Apple versus samsung patent lawsuit: an issue and crisis management approach. International Journal of Law, Government and Communication, 2 (5). pp. 1-12. ISSN 0128-1763
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Crises are commonplace and it can be happened at any point of the organization process. Thus, it is worthwhile for the organization to identify the early plan of issue or potential risk occurring within organizations, as a small scale antagonist can pose a serious threat to the protagonist. Hence, it is not easy to win the reputation warfare. Thus, this paper aims to examine the crisis clusters in the Issue and Crisis Management Relational Model by applying on one of the cases which is Apple and Samsung patent lawsuit. The model suggested several stages which include pre-crisis management and post-crisis management. The discussion of the case will be surrounded on the two (2) clusters on the crisis management part, which include crisis event management and post-crisis management. The review of the case showed that Apple had won the lawsuit warfare and Samsung need to pay for the financial loss as a result of copying the design of the Apple's product. In addition, the review also showed that the model need to be seen as an integrative approach, rather than as a sequence of process. This has called upon the management, especially the public relations or corporate communication department to look into the clusters that has been suggested to form a strategic solution to safeguard the organization's reputation when the crisis strike.
format Article
author Chan, Tak Jie
Mohd Hasan, Nurul Ain
spellingShingle Chan, Tak Jie
Mohd Hasan, Nurul Ain
Apple versus samsung patent lawsuit: an issue and crisis management approach
author_facet Chan, Tak Jie
Mohd Hasan, Nurul Ain
author_sort Chan, Tak Jie
title Apple versus samsung patent lawsuit: an issue and crisis management approach
title_short Apple versus samsung patent lawsuit: an issue and crisis management approach
title_full Apple versus samsung patent lawsuit: an issue and crisis management approach
title_fullStr Apple versus samsung patent lawsuit: an issue and crisis management approach
title_full_unstemmed Apple versus samsung patent lawsuit: an issue and crisis management approach
title_sort apple versus samsung patent lawsuit: an issue and crisis management approach
publisher Global Academic Excellence
publishDate 2017
url http://psasir.upm.edu.my/id/eprint/60903/1/Apple%20versus%20samsung%20patent%20lawsuit%20an%20issue%20and%20crisis%20management%20approach.pdf
http://psasir.upm.edu.my/id/eprint/60903/
_version_ 1643837461412970496
score 13.211869

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