Adapting domestic product within cultural migration in Malaysia
Planning one new product for the cultural migrating community, users determined needs may be particularly unpredictable in a changing society. The growth of products from abroad might overlook the diversity of users’ culture. This shift is a challenge product planner and political experts. This pape...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/60769/1/Adapting%20domestic%20product%20within%20cultural%20migration%20in%20Malaysia.pdf http://psasir.upm.edu.my/id/eprint/60769/ |
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