Application of Blue Ocean Strategy (BOS) towards effective leaders in public sector
Blue Ocean Strategy (BOS) is an analytical tool for business strategy to remain competitive based on three principles namely high impact, low cost and fast execution. In making BOS produces desired result, these three principles are well supported by two core values in the form of creativity and inn...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Faculty of Educational Studies, Universiti Putra Malaysia
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/60241/1/53-76.pdf http://psasir.upm.edu.my/id/eprint/60241/ |
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