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Preferred event attributes, motives and satisfaction among sport tourists attending sepak takraw events in Malaysia

Using Tourist Attraction System Model of Leiper (1990), this research has investigated demographic characteristics, event informational sources, sport event attributes, attendance motives, and satisfaction on sepak takraw sport event. A total of three hundred and sixteen (n=316) sport tourists compr...

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Main Author: Zarei, Azadeh
Format: Thesis
Language:English
Published: 2014
Online Access:http://psasir.upm.edu.my/id/eprint/59654/1/FPP%202014%2059IR.pdf
http://psasir.upm.edu.my/id/eprint/59654/
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spelling my.upm.eprints.596542018-03-20T00:58:09Z http://psasir.upm.edu.my/id/eprint/59654/ Preferred event attributes, motives and satisfaction among sport tourists attending sepak takraw events in Malaysia Zarei, Azadeh Using Tourist Attraction System Model of Leiper (1990), this research has investigated demographic characteristics, event informational sources, sport event attributes, attendance motives, and satisfaction on sepak takraw sport event. A total of three hundred and sixteen (n=316) sport tourists comprised of domestic sport tourists (n=224) and foreign sport tourists (n=92) attending 2013 ISTAF Super Series were chosen as subjects. The demographic profiles’ results show differences in the following characteristics: marital status, nationality, ethnicity, last venue of attendance, income, and trip expenditure. With regard to markers, a great number of domestic sport tourists indicated using mass communication items and the word of mouth communication as the event information sources. However, social networking and mass communication were the most important sources of information for foreign sport tourists. The findings from MANOVA analysis show that there was a significant difference on the eight combined sport event attributes and the only dimension of sport facility among domestic and foreign sport tourists. Domestic and foreign sport tourists significantly differed in the eight combined attendance motives and the economic, aesthetic, family, and escape dimensions. The results from independent samples t-tests indicate that no significant difference was found in overall satisfaction between domestic and foreign sport tourists. These findings provided support for the sepak takraw sport event as a potential area of sustainable tourism development within small-scale sport-tourism context. 2014-12 Thesis NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/59654/1/FPP%202014%2059IR.pdf Zarei, Azadeh (2014) Preferred event attributes, motives and satisfaction among sport tourists attending sepak takraw events in Malaysia. Masters thesis, Universiti Putra Malaysia.
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Using Tourist Attraction System Model of Leiper (1990), this research has investigated demographic characteristics, event informational sources, sport event attributes, attendance motives, and satisfaction on sepak takraw sport event. A total of three hundred and sixteen (n=316) sport tourists comprised of domestic sport tourists (n=224) and foreign sport tourists (n=92) attending 2013 ISTAF Super Series were chosen as subjects. The demographic profiles’ results show differences in the following characteristics: marital status, nationality, ethnicity, last venue of attendance, income, and trip expenditure. With regard to markers, a great number of domestic sport tourists indicated using mass communication items and the word of mouth communication as the event information sources. However, social networking and mass communication were the most important sources of information for foreign sport tourists. The findings from MANOVA analysis show that there was a significant difference on the eight combined sport event attributes and the only dimension of sport facility among domestic and foreign sport tourists. Domestic and foreign sport tourists significantly differed in the eight combined attendance motives and the economic, aesthetic, family, and escape dimensions. The results from independent samples t-tests indicate that no significant difference was found in overall satisfaction between domestic and foreign sport tourists. These findings provided support for the sepak takraw sport event as a potential area of sustainable tourism development within small-scale sport-tourism context.
format Thesis
author Zarei, Azadeh
spellingShingle Zarei, Azadeh
Preferred event attributes, motives and satisfaction among sport tourists attending sepak takraw events in Malaysia
author_facet Zarei, Azadeh
author_sort Zarei, Azadeh
title Preferred event attributes, motives and satisfaction among sport tourists attending sepak takraw events in Malaysia
title_short Preferred event attributes, motives and satisfaction among sport tourists attending sepak takraw events in Malaysia
title_full Preferred event attributes, motives and satisfaction among sport tourists attending sepak takraw events in Malaysia
title_fullStr Preferred event attributes, motives and satisfaction among sport tourists attending sepak takraw events in Malaysia
title_full_unstemmed Preferred event attributes, motives and satisfaction among sport tourists attending sepak takraw events in Malaysia
title_sort preferred event attributes, motives and satisfaction among sport tourists attending sepak takraw events in malaysia
publishDate 2014
url http://psasir.upm.edu.my/id/eprint/59654/1/FPP%202014%2059IR.pdf
http://psasir.upm.edu.my/id/eprint/59654/
_version_ 1643837134890598400
score 13.211869

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