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Antecedents of satisfaction in the emerging digital economy: a case study in an urbanised setting

The digital economy is the new wave of economy sweeping the world. Countries that have positioned themselves to be active players in the emerging digital economy are said to reap the benefits accruing there from. For the digital economy to move forward, satisfaction is very important. This study aim...

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Main Authors: Salman, Ali, Azman, Hazita, Abdul Razak, Norizan, Hussin, Supyan, Md Sidin, Samsinar
Format: Conference or Workshop Item
Language:English
Published: UUM College of Arts and Sciences, Universiti Utara Malaysia 2013
Online Access:http://psasir.upm.edu.my/id/eprint/59114/1/PID32.pdf
http://psasir.upm.edu.my/id/eprint/59114/
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spelling my.upm.eprints.591142018-02-22T07:58:25Z http://psasir.upm.edu.my/id/eprint/59114/ Antecedents of satisfaction in the emerging digital economy: a case study in an urbanised setting Salman, Ali Azman, Hazita Abdul Razak, Norizan Hussin, Supyan Md Sidin, Samsinar The digital economy is the new wave of economy sweeping the world. Countries that have positioned themselves to be active players in the emerging digital economy are said to reap the benefits accruing there from. For the digital economy to move forward, satisfaction is very important. This study aims at determining the antecedents of satisfaction in a digital economy. The study uses a survey where some 514 respondents living in the Klang Valley were randomly interviewed using a standard questionnaire. The data was analysed using SPSS 20.0 and both descriptive and inferential statistics were used. Using multiple regressions, trust, security and ease of use emerge as the only significant variables contributing to the variations in satisfaction. The Adjusted R Squared for satisfaction is .301 meaning the three variables contribute 30.1% of the variations in satisfaction. Trust has the highest beta and t value, hence having the highest effect and impact on satisfaction. Thus, for the smooth and continuous uptake of digital economy, handling these variables seen as antecedents of satisfaction is very crucial. UUM College of Arts and Sciences, Universiti Utara Malaysia 2013 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/59114/1/PID32.pdf Salman, Ali and Azman, Hazita and Abdul Razak, Norizan and Hussin, Supyan and Md Sidin, Samsinar (2013) Antecedents of satisfaction in the emerging digital economy: a case study in an urbanised setting. In: 4th International Conference on Computing and Informatics (ICOCI 2013), 28-30 Aug. 2013, Sarawak, Malaysia. (pp. 483-487).
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The digital economy is the new wave of economy sweeping the world. Countries that have positioned themselves to be active players in the emerging digital economy are said to reap the benefits accruing there from. For the digital economy to move forward, satisfaction is very important. This study aims at determining the antecedents of satisfaction in a digital economy. The study uses a survey where some 514 respondents living in the Klang Valley were randomly interviewed using a standard questionnaire. The data was analysed using SPSS 20.0 and both descriptive and inferential statistics were used. Using multiple regressions, trust, security and ease of use emerge as the only significant variables contributing to the variations in satisfaction. The Adjusted R Squared for satisfaction is .301 meaning the three variables contribute 30.1% of the variations in satisfaction. Trust has the highest beta and t value, hence having the highest effect and impact on satisfaction. Thus, for the smooth and continuous uptake of digital economy, handling these variables seen as antecedents of satisfaction is very crucial.
format Conference or Workshop Item
author Salman, Ali
Azman, Hazita
Abdul Razak, Norizan
Hussin, Supyan
Md Sidin, Samsinar
spellingShingle Salman, Ali
Azman, Hazita
Abdul Razak, Norizan
Hussin, Supyan
Md Sidin, Samsinar
Antecedents of satisfaction in the emerging digital economy: a case study in an urbanised setting
author_facet Salman, Ali
Azman, Hazita
Abdul Razak, Norizan
Hussin, Supyan
Md Sidin, Samsinar
author_sort Salman, Ali
title Antecedents of satisfaction in the emerging digital economy: a case study in an urbanised setting
title_short Antecedents of satisfaction in the emerging digital economy: a case study in an urbanised setting
title_full Antecedents of satisfaction in the emerging digital economy: a case study in an urbanised setting
title_fullStr Antecedents of satisfaction in the emerging digital economy: a case study in an urbanised setting
title_full_unstemmed Antecedents of satisfaction in the emerging digital economy: a case study in an urbanised setting
title_sort antecedents of satisfaction in the emerging digital economy: a case study in an urbanised setting
publisher UUM College of Arts and Sciences, Universiti Utara Malaysia
publishDate 2013
url http://psasir.upm.edu.my/id/eprint/59114/1/PID32.pdf
http://psasir.upm.edu.my/id/eprint/59114/
_version_ 1643836982835544064
score 13.211869

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