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The employment of metaphors in Najib's speeches on economy

The cognitive and affective appeal of metaphor exploits subconscious discernment that is aroused non-verbally and then developed through language. It is the subliminal potential of metaphor that reinforces the performance of leadership and this explains the frequent usage of such rhetorical tool in...

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Main Authors: Jasman, Nurul Hijah, Mohd Kasim, Zalina
Format: Article
Language:English
Published: Malaysian Association of Modern Languages 2014
Online Access:http://psasir.upm.edu.my/id/eprint/58468/1/The%20employment%20of%20metaphors%20in%20Najib%27s%20speeches%20on%20economy.pdf
http://psasir.upm.edu.my/id/eprint/58468/
http://www.journals.mymla.org/index.php/MJLL/article/view/22
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spelling my.upm.eprints.584682018-01-17T07:55:20Z http://psasir.upm.edu.my/id/eprint/58468/ The employment of metaphors in Najib's speeches on economy Jasman, Nurul Hijah Mohd Kasim, Zalina The cognitive and affective appeal of metaphor exploits subconscious discernment that is aroused non-verbally and then developed through language. It is the subliminal potential of metaphor that reinforces the performance of leadership and this explains the frequent usage of such rhetorical tool in speeches by many politicians (Charteris-Black 2011: 2). This study examines metaphors in the speeches of the sixth Prime Minister of Malaysia on the Economic Transformation Programme (ETP). The cognitive metaphor framework by Lakoff and Johnson (1980) has been utilised in examining any emerging patterns from the PM’s speeches. The Metaphor Identification Procedure (MIP) as proposed by Pragglejazz Group (2007) has been adopted in the analysis of the data. The results from the analysis have shown several interesting conceptual metaphors underlying some of the metaphorical expressions in the speeches by the Prime Minister, including the ECONOMY IS A SPORT conceptual metaphor. Such findings have provided some insights into the way conceptual metaphors are used in political speeches as a way to evoke certain understanding of concepts related to the economy and also as a mechanism of persuasion. Malaysian Association of Modern Languages 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/58468/1/The%20employment%20of%20metaphors%20in%20Najib%27s%20speeches%20on%20economy.pdf Jasman, Nurul Hijah and Mohd Kasim, Zalina (2014) The employment of metaphors in Najib's speeches on economy. Malaysian Journal of Languages and Linguistics, 3 (1). pp. 56-66. ISSN 2231-8593; ESSN: 2289-8212 http://www.journals.mymla.org/index.php/MJLL/article/view/22
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The cognitive and affective appeal of metaphor exploits subconscious discernment that is aroused non-verbally and then developed through language. It is the subliminal potential of metaphor that reinforces the performance of leadership and this explains the frequent usage of such rhetorical tool in speeches by many politicians (Charteris-Black 2011: 2). This study examines metaphors in the speeches of the sixth Prime Minister of Malaysia on the Economic Transformation Programme (ETP). The cognitive metaphor framework by Lakoff and Johnson (1980) has been utilised in examining any emerging patterns from the PM’s speeches. The Metaphor Identification Procedure (MIP) as proposed by Pragglejazz Group (2007) has been adopted in the analysis of the data. The results from the analysis have shown several interesting conceptual metaphors underlying some of the metaphorical expressions in the speeches by the Prime Minister, including the ECONOMY IS A SPORT conceptual metaphor. Such findings have provided some insights into the way conceptual metaphors are used in political speeches as a way to evoke certain understanding of concepts related to the economy and also as a mechanism of persuasion.
format Article
author Jasman, Nurul Hijah
Mohd Kasim, Zalina
spellingShingle Jasman, Nurul Hijah
Mohd Kasim, Zalina
The employment of metaphors in Najib's speeches on economy
author_facet Jasman, Nurul Hijah
Mohd Kasim, Zalina
author_sort Jasman, Nurul Hijah
title The employment of metaphors in Najib's speeches on economy
title_short The employment of metaphors in Najib's speeches on economy
title_full The employment of metaphors in Najib's speeches on economy
title_fullStr The employment of metaphors in Najib's speeches on economy
title_full_unstemmed The employment of metaphors in Najib's speeches on economy
title_sort employment of metaphors in najib's speeches on economy
publisher Malaysian Association of Modern Languages
publishDate 2014
url http://psasir.upm.edu.my/id/eprint/58468/1/The%20employment%20of%20metaphors%20in%20Najib%27s%20speeches%20on%20economy.pdf
http://psasir.upm.edu.my/id/eprint/58468/
http://www.journals.mymla.org/index.php/MJLL/article/view/22
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score 13.211869

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