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Corporate art collection practise in Malaysia: business managers and their rationales beyond the CSR idea

The Malaysian concept of collecting Corporate Art remains underdeveloped, with only a few businesses supporting such engagement. Considerable research has been conducted to understand the management rationale for either engagement in collecting or avoiding art, although no such study is available re...

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Main Authors: Selke, Raimond, Abdul Latiff, Ahmed Razman
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2017
Online Access:http://psasir.upm.edu.my/id/eprint/56294/1/Corporate%20art%20collection%20practise%20in%20Malaysia%20business%20managers%20and%20their%20rationales%20beyond%20the%20CSR%20idea.pdf
http://psasir.upm.edu.my/id/eprint/56294/
http://www.fbmk.upm.edu.my/upload/dokumen/20170425152835JLC_MARCH_2017.pdf
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spelling my.upm.eprints.562942017-07-31T04:45:29Z http://psasir.upm.edu.my/id/eprint/56294/ Corporate art collection practise in Malaysia: business managers and their rationales beyond the CSR idea Selke, Raimond Abdul Latiff, Ahmed Razman The Malaysian concept of collecting Corporate Art remains underdeveloped, with only a few businesses supporting such engagement. Considerable research has been conducted to understand the management rationale for either engagement in collecting or avoiding art, although no such study is available relating to Malaysia. This research investigated the relationship between managers’ demographic backgrounds and the practise of collecting Corporate Art in Malaysia. Corporate Social Responsibility (CSR) and community engagement are the drivers behind organisational art acquisition. Art can also enhance other stakeholders’ benefits. This study used the Stakeholder Theory as theoretical framework, and the analyses used mainly t-Test and ANOVA. Major findings were that demographics influence the rationale behind Corporate Art Collection practice, and a positive correlation was found between the CSR rationale and other rationales such as Decoration or Cultural Experience. A model for the highest potential for art engagement in Malaysia was then derived: Managers who are Muslim, specializing in HRM, working in the Finance sector and are over 37 years old. The findings can create an awareness of Corporate Art Collection practise beyond the mainstream business of viewing it as an investment or solely as a CSR tool. The paper brings valuable knowledge to Malaysian managers and communication professionals with respect to the impact of brand and image extension strategies through artistic and cultural products. Universiti Putra Malaysia Press 2017 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/56294/1/Corporate%20art%20collection%20practise%20in%20Malaysia%20business%20managers%20and%20their%20rationales%20beyond%20the%20CSR%20idea.pdf Selke, Raimond and Abdul Latiff, Ahmed Razman (2017) Corporate art collection practise in Malaysia: business managers and their rationales beyond the CSR idea. Journal of Language and Communication, 4 (1). pp. 95-115. ISSN 2289-649X http://www.fbmk.upm.edu.my/upload/dokumen/20170425152835JLC_MARCH_2017.pdf
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The Malaysian concept of collecting Corporate Art remains underdeveloped, with only a few businesses supporting such engagement. Considerable research has been conducted to understand the management rationale for either engagement in collecting or avoiding art, although no such study is available relating to Malaysia. This research investigated the relationship between managers’ demographic backgrounds and the practise of collecting Corporate Art in Malaysia. Corporate Social Responsibility (CSR) and community engagement are the drivers behind organisational art acquisition. Art can also enhance other stakeholders’ benefits. This study used the Stakeholder Theory as theoretical framework, and the analyses used mainly t-Test and ANOVA. Major findings were that demographics influence the rationale behind Corporate Art Collection practice, and a positive correlation was found between the CSR rationale and other rationales such as Decoration or Cultural Experience. A model for the highest potential for art engagement in Malaysia was then derived: Managers who are Muslim, specializing in HRM, working in the Finance sector and are over 37 years old. The findings can create an awareness of Corporate Art Collection practise beyond the mainstream business of viewing it as an investment or solely as a CSR tool. The paper brings valuable knowledge to Malaysian managers and communication professionals with respect to the impact of brand and image extension strategies through artistic and cultural products.
format Article
author Selke, Raimond
Abdul Latiff, Ahmed Razman
spellingShingle Selke, Raimond
Abdul Latiff, Ahmed Razman
Corporate art collection practise in Malaysia: business managers and their rationales beyond the CSR idea
author_facet Selke, Raimond
Abdul Latiff, Ahmed Razman
author_sort Selke, Raimond
title Corporate art collection practise in Malaysia: business managers and their rationales beyond the CSR idea
title_short Corporate art collection practise in Malaysia: business managers and their rationales beyond the CSR idea
title_full Corporate art collection practise in Malaysia: business managers and their rationales beyond the CSR idea
title_fullStr Corporate art collection practise in Malaysia: business managers and their rationales beyond the CSR idea
title_full_unstemmed Corporate art collection practise in Malaysia: business managers and their rationales beyond the CSR idea
title_sort corporate art collection practise in malaysia: business managers and their rationales beyond the csr idea
publisher Universiti Putra Malaysia Press
publishDate 2017
url http://psasir.upm.edu.my/id/eprint/56294/1/Corporate%20art%20collection%20practise%20in%20Malaysia%20business%20managers%20and%20their%20rationales%20beyond%20the%20CSR%20idea.pdf
http://psasir.upm.edu.my/id/eprint/56294/
http://www.fbmk.upm.edu.my/upload/dokumen/20170425152835JLC_MARCH_2017.pdf
_version_ 1643836148150173696
score 13.211869

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