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Assessing consumers' willingness to use tagging technology in tracing halal status

This study investigates factors that determine Muslim consumers' willingness to use halal tagging technology. Halal tagging technology refers to the use of mobile phones by consumers to trace whether the halal logo on product packaging is from an authentic source. Five perception factors - comp...

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Main Authors: Abd Rahman, Azmawani, Hanafiah, Mohd Hizam, Abdul, Mohani, Ruslee, Azlee Amirudin
Format: Article
Language:English
Published: Inderscience Publishers 2016
Online Access:http://psasir.upm.edu.my/id/eprint/55123/1/Assessing%20consumers%27%20willingness%20to%20use%20tagging%20technology%20in%20tracing%20halal%20status.pdf
http://psasir.upm.edu.my/id/eprint/55123/
http://www.inderscience.com/ijimb
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spelling my.upm.eprints.551232017-12-12T07:48:52Z http://psasir.upm.edu.my/id/eprint/55123/ Assessing consumers' willingness to use tagging technology in tracing halal status Abd Rahman, Azmawani Hanafiah, Mohd Hizam Abdul, Mohani Ruslee, Azlee Amirudin This study investigates factors that determine Muslim consumers' willingness to use halal tagging technology. Halal tagging technology refers to the use of mobile phones by consumers to trace whether the halal logo on product packaging is from an authentic source. Five perception factors - complexity, reliability, social influence, facilitating conditions and benefits - were examined as antecedents of willingness to use the halal tagging. Based on data collected from 120 consumers in Malaysia, results indicate that all of the factors except for social influence were significant in affecting the willingness to use the halal tagging technology. Perceived usefulness was found to be the most important factor. Inderscience Publishers 2016 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/55123/1/Assessing%20consumers%27%20willingness%20to%20use%20tagging%20technology%20in%20tracing%20halal%20status.pdf Abd Rahman, Azmawani and Hanafiah, Mohd Hizam and Abdul, Mohani and Ruslee, Azlee Amirudin (2016) Assessing consumers' willingness to use tagging technology in tracing halal status. International Journal of Islamic Marketing and Branding, 1 (3). pp. 272-284. ISSN 2055-0944, ESSN: 2055-0952 http://www.inderscience.com/ijimb 10.1504/IJIMB.2016.075862
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This study investigates factors that determine Muslim consumers' willingness to use halal tagging technology. Halal tagging technology refers to the use of mobile phones by consumers to trace whether the halal logo on product packaging is from an authentic source. Five perception factors - complexity, reliability, social influence, facilitating conditions and benefits - were examined as antecedents of willingness to use the halal tagging. Based on data collected from 120 consumers in Malaysia, results indicate that all of the factors except for social influence were significant in affecting the willingness to use the halal tagging technology. Perceived usefulness was found to be the most important factor.
format Article
author Abd Rahman, Azmawani
Hanafiah, Mohd Hizam
Abdul, Mohani
Ruslee, Azlee Amirudin
spellingShingle Abd Rahman, Azmawani
Hanafiah, Mohd Hizam
Abdul, Mohani
Ruslee, Azlee Amirudin
Assessing consumers' willingness to use tagging technology in tracing halal status
author_facet Abd Rahman, Azmawani
Hanafiah, Mohd Hizam
Abdul, Mohani
Ruslee, Azlee Amirudin
author_sort Abd Rahman, Azmawani
title Assessing consumers' willingness to use tagging technology in tracing halal status
title_short Assessing consumers' willingness to use tagging technology in tracing halal status
title_full Assessing consumers' willingness to use tagging technology in tracing halal status
title_fullStr Assessing consumers' willingness to use tagging technology in tracing halal status
title_full_unstemmed Assessing consumers' willingness to use tagging technology in tracing halal status
title_sort assessing consumers' willingness to use tagging technology in tracing halal status
publisher Inderscience Publishers
publishDate 2016
url http://psasir.upm.edu.my/id/eprint/55123/1/Assessing%20consumers%27%20willingness%20to%20use%20tagging%20technology%20in%20tracing%20halal%20status.pdf
http://psasir.upm.edu.my/id/eprint/55123/
http://www.inderscience.com/ijimb
_version_ 1643835801514016768
score 13.211869

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