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Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan

270 foreigners and 129 locals from a total number of 399 tourists of Tasik Kenyir were chosen as samples of this research. They were issued a set of questionairre divided into four sections. Section A consists of 18 items related to the respondents’ demographical informations (age, sexs, marital sta...

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Main Author: Abdul Rahman, Nora
Format: Thesis
Language:English
English
Published: 2006
Online Access:http://psasir.upm.edu.my/id/eprint/5501/1/FPP_2006_9.pdf
http://psasir.upm.edu.my/id/eprint/5501/
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spelling my.upm.eprints.55012018-10-30T00:35:15Z http://psasir.upm.edu.my/id/eprint/5501/ Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan Abdul Rahman, Nora 270 foreigners and 129 locals from a total number of 399 tourists of Tasik Kenyir were chosen as samples of this research. They were issued a set of questionairre divided into four sections. Section A consists of 18 items related to the respondents’ demographical informations (age, sexs, marital status, race, religion, education background, profession, monthly imcome, and purpose of visiting. Section B is an Instrument Measuring Leisure Motivation, consisting of 48 items extracted from the Theory of Leisure Motivation by Reghab and Beard (1983). This section measures the roles, characteristics, psychographical and social factors which provides information related to motives of engaging leisure activities. Section C consists of 14 items related to sports tourism, active and passive. Section D consists of semantic differential scale by Attle and Yiannakis, aimed to determine tourist destination attributes. The outcome of this research shows that 163 of 399 tourists were active sports tourist and also 163 were passive sports tourist. It was also found that there is a corelation between the presence of tourists in Tasik Kenyir and the demographic factors, psycography, pull and push factors. They were in Tasik Kenyir to visit and to appreciate the beauty of Tasik Kenyir. This conclusion is based on the findings that show a number of 85 (52 %) sports active tourists and 91(55.8 %) sport passive tourists went to Tasik Kenyir for sports. A total number of 76 (46.6%) sports active tourists (46.6 %) and 75 (46.0 %) sport passive tourists were both participants and tourists at Tasik Kenyir for internal satisfaction to release from stress, mental relaxation, escapism from problems and for physical fitness. 2006 Thesis NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/5501/1/FPP_2006_9.pdf Abdul Rahman, Nora (2006) Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan. Masters thesis, Universiti Putra Malaysia. English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
description 270 foreigners and 129 locals from a total number of 399 tourists of Tasik Kenyir were chosen as samples of this research. They were issued a set of questionairre divided into four sections. Section A consists of 18 items related to the respondents’ demographical informations (age, sexs, marital status, race, religion, education background, profession, monthly imcome, and purpose of visiting. Section B is an Instrument Measuring Leisure Motivation, consisting of 48 items extracted from the Theory of Leisure Motivation by Reghab and Beard (1983). This section measures the roles, characteristics, psychographical and social factors which provides information related to motives of engaging leisure activities. Section C consists of 14 items related to sports tourism, active and passive. Section D consists of semantic differential scale by Attle and Yiannakis, aimed to determine tourist destination attributes. The outcome of this research shows that 163 of 399 tourists were active sports tourist and also 163 were passive sports tourist. It was also found that there is a corelation between the presence of tourists in Tasik Kenyir and the demographic factors, psycography, pull and push factors. They were in Tasik Kenyir to visit and to appreciate the beauty of Tasik Kenyir. This conclusion is based on the findings that show a number of 85 (52 %) sports active tourists and 91(55.8 %) sport passive tourists went to Tasik Kenyir for sports. A total number of 76 (46.6%) sports active tourists (46.6 %) and 75 (46.0 %) sport passive tourists were both participants and tourists at Tasik Kenyir for internal satisfaction to release from stress, mental relaxation, escapism from problems and for physical fitness.
format Thesis
author Abdul Rahman, Nora
spellingShingle Abdul Rahman, Nora
Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan
author_facet Abdul Rahman, Nora
author_sort Abdul Rahman, Nora
title Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan
title_short Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan
title_full Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan
title_fullStr Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan
title_full_unstemmed Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan
title_sort profil pelancong sukan di tasik kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan
publishDate 2006
url http://psasir.upm.edu.my/id/eprint/5501/1/FPP_2006_9.pdf
http://psasir.upm.edu.my/id/eprint/5501/
_version_ 1643823208800976896
score 13.211869

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