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Korean popular culture: an exploratory examination among Malaysian adolescents

In the early 2010s, there has been an increasing interest in the varieties of products and images of South Korean popular culture around the world, a development led by popular music. The Korean popular culture has influenced youth consumption patterns. Today, information has a great influence on th...

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Main Authors: Zainal Ariffin, Zailin, Abdul Rahman, Azmawani, Omar, Siti Sarah, Yaakop, Azizul Yadi, Mahadi, Nomahaza
Format: Article
Language:English
Published: Medwell Online 2016
Online Access:http://psasir.upm.edu.my/id/eprint/54684/1/Korean%20popular%20culture.pdf
http://psasir.upm.edu.my/id/eprint/54684/
https://www.medwelljournals.com/abstract/?doi=ibm.2016.3821.3829
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spelling my.upm.eprints.546842018-04-19T02:26:37Z http://psasir.upm.edu.my/id/eprint/54684/ Korean popular culture: an exploratory examination among Malaysian adolescents Zainal Ariffin, Zailin Abdul Rahman, Azmawani Omar, Siti Sarah Yaakop, Azizul Yadi Mahadi, Nomahaza In the early 2010s, there has been an increasing interest in the varieties of products and images of South Korean popular culture around the world, a development led by popular music. The Korean popular culture has influenced youth consumption patterns. Today, information has a great influence on the values and lifestyle of society and also gives consumers a lot more options. Teenagers especially are very fond of American popular music, film and fashion because those are what they often see through broadcasting and entertainment. This opportunity has been used by South Korea to commercialize their culture as a commodity package through Hallyu. There is a need to look to Korea popular culture in every dimension because popular culture has a unique set of dimension. This study identifies the critical dimensions of Korean popular culture among adolescents living in the Klang valley. A study was conducted by an exploratory examination among Malaysian adolescents. Medwell Online 2016 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/54684/1/Korean%20popular%20culture.pdf Zainal Ariffin, Zailin and Abdul Rahman, Azmawani and Omar, Siti Sarah and Yaakop, Azizul Yadi and Mahadi, Nomahaza (2016) Korean popular culture: an exploratory examination among Malaysian adolescents. International Business Management, 10 (17). pp. 3821-3829. ISSN 1993-5250 https://www.medwelljournals.com/abstract/?doi=ibm.2016.3821.3829 10.3923/ibm.2016.3821.3829
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description In the early 2010s, there has been an increasing interest in the varieties of products and images of South Korean popular culture around the world, a development led by popular music. The Korean popular culture has influenced youth consumption patterns. Today, information has a great influence on the values and lifestyle of society and also gives consumers a lot more options. Teenagers especially are very fond of American popular music, film and fashion because those are what they often see through broadcasting and entertainment. This opportunity has been used by South Korea to commercialize their culture as a commodity package through Hallyu. There is a need to look to Korea popular culture in every dimension because popular culture has a unique set of dimension. This study identifies the critical dimensions of Korean popular culture among adolescents living in the Klang valley. A study was conducted by an exploratory examination among Malaysian adolescents.
format Article
author Zainal Ariffin, Zailin
Abdul Rahman, Azmawani
Omar, Siti Sarah
Yaakop, Azizul Yadi
Mahadi, Nomahaza
spellingShingle Zainal Ariffin, Zailin
Abdul Rahman, Azmawani
Omar, Siti Sarah
Yaakop, Azizul Yadi
Mahadi, Nomahaza
Korean popular culture: an exploratory examination among Malaysian adolescents
author_facet Zainal Ariffin, Zailin
Abdul Rahman, Azmawani
Omar, Siti Sarah
Yaakop, Azizul Yadi
Mahadi, Nomahaza
author_sort Zainal Ariffin, Zailin
title Korean popular culture: an exploratory examination among Malaysian adolescents
title_short Korean popular culture: an exploratory examination among Malaysian adolescents
title_full Korean popular culture: an exploratory examination among Malaysian adolescents
title_fullStr Korean popular culture: an exploratory examination among Malaysian adolescents
title_full_unstemmed Korean popular culture: an exploratory examination among Malaysian adolescents
title_sort korean popular culture: an exploratory examination among malaysian adolescents
publisher Medwell Online
publishDate 2016
url http://psasir.upm.edu.my/id/eprint/54684/1/Korean%20popular%20culture.pdf
http://psasir.upm.edu.my/id/eprint/54684/
https://www.medwelljournals.com/abstract/?doi=ibm.2016.3821.3829
_version_ 1643835684406951936
score 13.211869

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