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Islamic marketing practices in the cosmetics and toiletries industries in Klang Valley, Malaysia

The purpose of this study is to investigate whether producers, dealers and agents of the Cosmetic and Toiletries Industries in Malaysia are implementing Islamic marketing practices in producing and selling their products. There is growing consciousness to conduct business in accordance to the rules...

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Main Authors: Kamarohim, Nor Azlina, Bojei, Jamil, Muhammad, Nur Syuhada, Othman, Manisah
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2016
Online Access:http://psasir.upm.edu.my/id/eprint/54628/1/54628.pdf
http://psasir.upm.edu.my/id/eprint/54628/
http://www.pertanika.upm.edu.my/view_archives.php?journal=JSSH-24-S-11
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spelling my.upm.eprints.546282018-04-17T02:16:34Z http://psasir.upm.edu.my/id/eprint/54628/ Islamic marketing practices in the cosmetics and toiletries industries in Klang Valley, Malaysia Kamarohim, Nor Azlina Bojei, Jamil Muhammad, Nur Syuhada Othman, Manisah The purpose of this study is to investigate whether producers, dealers and agents of the Cosmetic and Toiletries Industries in Malaysia are implementing Islamic marketing practices in producing and selling their products. There is growing consciousness to conduct business in accordance to the rules and principles of Islam whereby halal products and services are gaining importance in many industries. The Islamic consumer market is huge and producers are beginning to realise its importance. This study employed the descriptive research method and non-probability sampling technique whereby data were collected through questionnaires distributed to a sample population in Klang Valley. The results show that self and social perspective and marketing scenario to have a significant impact on marketing practices. The study reveals that most of the marketing mix of product and distribution (place) strategy are being practised according to Islamic rules. Universiti Putra Malaysia Press 2016-11 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/54628/1/54628.pdf Kamarohim, Nor Azlina and Bojei, Jamil and Muhammad, Nur Syuhada and Othman, Manisah (2016) Islamic marketing practices in the cosmetics and toiletries industries in Klang Valley, Malaysia. Pertanika Journal of Social Sciences & Humanities, 24 (spec.). pp. 211-222. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/view_archives.php?journal=JSSH-24-S-11
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The purpose of this study is to investigate whether producers, dealers and agents of the Cosmetic and Toiletries Industries in Malaysia are implementing Islamic marketing practices in producing and selling their products. There is growing consciousness to conduct business in accordance to the rules and principles of Islam whereby halal products and services are gaining importance in many industries. The Islamic consumer market is huge and producers are beginning to realise its importance. This study employed the descriptive research method and non-probability sampling technique whereby data were collected through questionnaires distributed to a sample population in Klang Valley. The results show that self and social perspective and marketing scenario to have a significant impact on marketing practices. The study reveals that most of the marketing mix of product and distribution (place) strategy are being practised according to Islamic rules.
format Article
author Kamarohim, Nor Azlina
Bojei, Jamil
Muhammad, Nur Syuhada
Othman, Manisah
spellingShingle Kamarohim, Nor Azlina
Bojei, Jamil
Muhammad, Nur Syuhada
Othman, Manisah
Islamic marketing practices in the cosmetics and toiletries industries in Klang Valley, Malaysia
author_facet Kamarohim, Nor Azlina
Bojei, Jamil
Muhammad, Nur Syuhada
Othman, Manisah
author_sort Kamarohim, Nor Azlina
title Islamic marketing practices in the cosmetics and toiletries industries in Klang Valley, Malaysia
title_short Islamic marketing practices in the cosmetics and toiletries industries in Klang Valley, Malaysia
title_full Islamic marketing practices in the cosmetics and toiletries industries in Klang Valley, Malaysia
title_fullStr Islamic marketing practices in the cosmetics and toiletries industries in Klang Valley, Malaysia
title_full_unstemmed Islamic marketing practices in the cosmetics and toiletries industries in Klang Valley, Malaysia
title_sort islamic marketing practices in the cosmetics and toiletries industries in klang valley, malaysia
publisher Universiti Putra Malaysia Press
publishDate 2016
url http://psasir.upm.edu.my/id/eprint/54628/1/54628.pdf
http://psasir.upm.edu.my/id/eprint/54628/
http://www.pertanika.upm.edu.my/view_archives.php?journal=JSSH-24-S-11
_version_ 1643835674860716032
score 13.211869

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