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Factors that influence the purchase of Halal products

This research focuses on the factors that influence purchase of Halal products by consumers in Malaysia that is religiosity, level of confidence, country of origin and attitude. Questionnaires were distributed to 350 consumers in the Klang Valley using convenience sampling. Multiple regressions were...

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Main Authors: Othman, Manisah, Kamarohim, Norazlina
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2016
Online Access:http://psasir.upm.edu.my/id/eprint/54288/1/Factors%20that%20influence%20the%20purchase%20of%20Halal%20products.pdf
http://psasir.upm.edu.my/id/eprint/54288/
http://www.pertanika.upm.edu.my/view_archives.php?journal=JSSH-24-S-11
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spelling my.upm.eprints.542882018-03-12T03:40:16Z http://psasir.upm.edu.my/id/eprint/54288/ Factors that influence the purchase of Halal products Othman, Manisah Kamarohim, Norazlina This research focuses on the factors that influence purchase of Halal products by consumers in Malaysia that is religiosity, level of confidence, country of origin and attitude. Questionnaires were distributed to 350 consumers in the Klang Valley using convenience sampling. Multiple regressions were used to identify the relationship between purchasing factors and buying decision. The findings showed that religiosity, level of confidence, country of origin and attitude had significant relationship on buying decision. The paper extends the understanding of TRA to newly emerging contexts such as factors that influence the purchase halal products. Universiti Putra Malaysia Press 2016 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/54288/1/Factors%20that%20influence%20the%20purchase%20of%20Halal%20products.pdf Othman, Manisah and Kamarohim, Norazlina (2016) Factors that influence the purchase of Halal products. Pertanika Journal of Social Sciences & Humanities, 24. art. no. JSSH-S0281-2016. pp. 165-178. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/view_archives.php?journal=JSSH-24-S-11
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This research focuses on the factors that influence purchase of Halal products by consumers in Malaysia that is religiosity, level of confidence, country of origin and attitude. Questionnaires were distributed to 350 consumers in the Klang Valley using convenience sampling. Multiple regressions were used to identify the relationship between purchasing factors and buying decision. The findings showed that religiosity, level of confidence, country of origin and attitude had significant relationship on buying decision. The paper extends the understanding of TRA to newly emerging contexts such as factors that influence the purchase halal products.
format Article
author Othman, Manisah
Kamarohim, Norazlina
spellingShingle Othman, Manisah
Kamarohim, Norazlina
Factors that influence the purchase of Halal products
author_facet Othman, Manisah
Kamarohim, Norazlina
author_sort Othman, Manisah
title Factors that influence the purchase of Halal products
title_short Factors that influence the purchase of Halal products
title_full Factors that influence the purchase of Halal products
title_fullStr Factors that influence the purchase of Halal products
title_full_unstemmed Factors that influence the purchase of Halal products
title_sort factors that influence the purchase of halal products
publisher Universiti Putra Malaysia Press
publishDate 2016
url http://psasir.upm.edu.my/id/eprint/54288/1/Factors%20that%20influence%20the%20purchase%20of%20Halal%20products.pdf
http://psasir.upm.edu.my/id/eprint/54288/
http://www.pertanika.upm.edu.my/view_archives.php?journal=JSSH-24-S-11
_version_ 1643835607083909120
score 13.211869

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