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Gratification obtained from agricultural information disseminated through radio among Malaysian farmers

Radio is recognized to be the most suitable medium for rural advancement programs. It has potential to be the most effective media in promoting agriculture and development in rural areas, particularly as a tool for the delivery of quick information. A quantitative study was designed to determine how...

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Main Authors: Azarian, Zoheir Sabagpour, Hassan, Md. Salleh, Abu Samah, Bahaman
Format: Article
Language:English
Published: TextRoad Publication 2012
Online Access:http://psasir.upm.edu.my/id/eprint/53616/1/Gratification%20obtained%20from%20agricultural%20information%20disseminated%20through%20radio%20among%20Malaysian%20farmers.pdf
http://psasir.upm.edu.my/id/eprint/53616/
https://www.textroad.com/JBASR-November,%202012(5).html
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spelling my.upm.eprints.536162018-06-07T00:45:28Z http://psasir.upm.edu.my/id/eprint/53616/ Gratification obtained from agricultural information disseminated through radio among Malaysian farmers Azarian, Zoheir Sabagpour Hassan, Md. Salleh Abu Samah, Bahaman Radio is recognized to be the most suitable medium for rural advancement programs. It has potential to be the most effective media in promoting agriculture and development in rural areas, particularly as a tool for the delivery of quick information. A quantitative study was designed to determine how farmers use radio to obtain and gather information to gratify their needs. A total of 400 respondents were selected randomly from four states in Peninsular Malaysia. A multiple linear regression was used to address the research hypothesis. The outcomes of the study are expected to give a deeper understanding of how media help the farmers in meeting their information needs, how they perceive the media, and their beliefs and evaluations of the media programmes. TextRoad Publication 2012 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/53616/1/Gratification%20obtained%20from%20agricultural%20information%20disseminated%20through%20radio%20among%20Malaysian%20farmers.pdf Azarian, Zoheir Sabagpour and Hassan, Md. Salleh and Abu Samah, Bahaman (2012) Gratification obtained from agricultural information disseminated through radio among Malaysian farmers. Journal of Basic and Applied Scientific Research, 2 (11). pp. 11711-11716. ISSN 2090-4304; ESSN: 2090-424X https://www.textroad.com/JBASR-November,%202012(5).html
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Radio is recognized to be the most suitable medium for rural advancement programs. It has potential to be the most effective media in promoting agriculture and development in rural areas, particularly as a tool for the delivery of quick information. A quantitative study was designed to determine how farmers use radio to obtain and gather information to gratify their needs. A total of 400 respondents were selected randomly from four states in Peninsular Malaysia. A multiple linear regression was used to address the research hypothesis. The outcomes of the study are expected to give a deeper understanding of how media help the farmers in meeting their information needs, how they perceive the media, and their beliefs and evaluations of the media programmes.
format Article
author Azarian, Zoheir Sabagpour
Hassan, Md. Salleh
Abu Samah, Bahaman
spellingShingle Azarian, Zoheir Sabagpour
Hassan, Md. Salleh
Abu Samah, Bahaman
Gratification obtained from agricultural information disseminated through radio among Malaysian farmers
author_facet Azarian, Zoheir Sabagpour
Hassan, Md. Salleh
Abu Samah, Bahaman
author_sort Azarian, Zoheir Sabagpour
title Gratification obtained from agricultural information disseminated through radio among Malaysian farmers
title_short Gratification obtained from agricultural information disseminated through radio among Malaysian farmers
title_full Gratification obtained from agricultural information disseminated through radio among Malaysian farmers
title_fullStr Gratification obtained from agricultural information disseminated through radio among Malaysian farmers
title_full_unstemmed Gratification obtained from agricultural information disseminated through radio among Malaysian farmers
title_sort gratification obtained from agricultural information disseminated through radio among malaysian farmers
publisher TextRoad Publication
publishDate 2012
url http://psasir.upm.edu.my/id/eprint/53616/1/Gratification%20obtained%20from%20agricultural%20information%20disseminated%20through%20radio%20among%20Malaysian%20farmers.pdf
http://psasir.upm.edu.my/id/eprint/53616/
https://www.textroad.com/JBASR-November,%202012(5).html
_version_ 1643835441595547648
score 13.211869

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