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Satisfaction received towards agricultural information from television programs among farmers

Television is one of the top mass media to broadcast the information. It is heartening to know that mass media is playing its role in developing and strengthening the agriculture sector in Malaysia. Results from many international studies found that farmer received a high level of satisfaction from...

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Main Authors: Ramli, Nor Sabila, Hassan, Md. Salleh, Abu Samah, Bahaman, Shahkat Ali, Muhamad Sham, Sabagpour, Zoheir
Format: Article
Language:English
Published: Science Publications 2013
Online Access:http://psasir.upm.edu.my/id/eprint/53590/1/Satisfaction%20received%20towards%20agricultural%20information.pdf
http://psasir.upm.edu.my/id/eprint/53590/
http://thescipub.com/abstract/10.3844/jssp.2013.48.53
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spelling my.upm.eprints.535902018-10-09T03:27:20Z http://psasir.upm.edu.my/id/eprint/53590/ Satisfaction received towards agricultural information from television programs among farmers Ramli, Nor Sabila Hassan, Md. Salleh Abu Samah, Bahaman Shahkat Ali, Muhamad Sham Sabagpour, Zoheir Television is one of the top mass media to broadcast the information. It is heartening to know that mass media is playing its role in developing and strengthening the agriculture sector in Malaysia. Results from many international studies found that farmer received a high level of satisfaction from agriculture programs aired on television. However, can the similar results found among farmers in Malaysia? Therefore, this study intends to discover the Malaysian farmers satisfaction towards agricultural information aired on television. This is a quantitative study. The data collection was conducted through survey method and the respondents selected were from the states of western Malaysia Kedah and Selangor. Interestingly, both states; Kedah and Selangor recorded a similar level of satisfaction towards agriculture programs. Further analyses run have concluded that farmers in both states have a higher level of satisfaction towards information related to crops/livestock/farming and good agriculture practices. The findings of the study can be good sources and references for the agriculture programs producers to measure on the level of satisfaction of the agriculture programs aired by television among the farmers. Moreover, the findings demonstrated can help our agricultural programs producer to improve their contents in order to fulfill needs of their audience. Science Publications 2013 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/53590/1/Satisfaction%20received%20towards%20agricultural%20information.pdf Ramli, Nor Sabila and Hassan, Md. Salleh and Abu Samah, Bahaman and Shahkat Ali, Muhamad Sham and Sabagpour, Zoheir (2013) Satisfaction received towards agricultural information from television programs among farmers. Journal of Social Sciences, 9 (2). pp. 48-53. ISSN 1549-3652; ESSN: 1558-6987 http://thescipub.com/abstract/10.3844/jssp.2013.48.53 10.3844/jssp.2013.48.53
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Television is one of the top mass media to broadcast the information. It is heartening to know that mass media is playing its role in developing and strengthening the agriculture sector in Malaysia. Results from many international studies found that farmer received a high level of satisfaction from agriculture programs aired on television. However, can the similar results found among farmers in Malaysia? Therefore, this study intends to discover the Malaysian farmers satisfaction towards agricultural information aired on television. This is a quantitative study. The data collection was conducted through survey method and the respondents selected were from the states of western Malaysia Kedah and Selangor. Interestingly, both states; Kedah and Selangor recorded a similar level of satisfaction towards agriculture programs. Further analyses run have concluded that farmers in both states have a higher level of satisfaction towards information related to crops/livestock/farming and good agriculture practices. The findings of the study can be good sources and references for the agriculture programs producers to measure on the level of satisfaction of the agriculture programs aired by television among the farmers. Moreover, the findings demonstrated can help our agricultural programs producer to improve their contents in order to fulfill needs of their audience.
format Article
author Ramli, Nor Sabila
Hassan, Md. Salleh
Abu Samah, Bahaman
Shahkat Ali, Muhamad Sham
Sabagpour, Zoheir
spellingShingle Ramli, Nor Sabila
Hassan, Md. Salleh
Abu Samah, Bahaman
Shahkat Ali, Muhamad Sham
Sabagpour, Zoheir
Satisfaction received towards agricultural information from television programs among farmers
author_facet Ramli, Nor Sabila
Hassan, Md. Salleh
Abu Samah, Bahaman
Shahkat Ali, Muhamad Sham
Sabagpour, Zoheir
author_sort Ramli, Nor Sabila
title Satisfaction received towards agricultural information from television programs among farmers
title_short Satisfaction received towards agricultural information from television programs among farmers
title_full Satisfaction received towards agricultural information from television programs among farmers
title_fullStr Satisfaction received towards agricultural information from television programs among farmers
title_full_unstemmed Satisfaction received towards agricultural information from television programs among farmers
title_sort satisfaction received towards agricultural information from television programs among farmers
publisher Science Publications
publishDate 2013
url http://psasir.upm.edu.my/id/eprint/53590/1/Satisfaction%20received%20towards%20agricultural%20information.pdf
http://psasir.upm.edu.my/id/eprint/53590/
http://thescipub.com/abstract/10.3844/jssp.2013.48.53
_version_ 1643835434779803648
score 13.211869

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