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Peoples evaluation towards media facade as new urban landmarks at night

This paper attempts to help designers to turn a building into media facade as an attractive landmark for people’s urban night life. The literature survey points towards being dynamic and interactive with observers as the two quality dimensions for implementing this emerging lighting technology. Base...

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Main Authors: Moghaddam, Elyas Vahedi, Ibrahim, Rahinah
Format: Article
Language:English
Published: ArchNet-IJAR: International Journal of Architectural Research 2016
Online Access:http://psasir.upm.edu.my/id/eprint/53517/1/Peoples%20evaluation%20towards%20media%20facade%20as%20new%20urban%20landmarks%20at%20night.pdf
http://psasir.upm.edu.my/id/eprint/53517/
http://www.archnet-ijar.net/index.php/IJAR/article/view/871
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spelling my.upm.eprints.535172017-11-06T04:03:23Z http://psasir.upm.edu.my/id/eprint/53517/ Peoples evaluation towards media facade as new urban landmarks at night Moghaddam, Elyas Vahedi Ibrahim, Rahinah This paper attempts to help designers to turn a building into media facade as an attractive landmark for people’s urban night life. The literature survey points towards being dynamic and interactive with observers as the two quality dimensions for implementing this emerging lighting technology. Based on a survey of eleven selected media facades using video films to 250 students and staff at a public university, results identified twelve attributes for these two qualities. However, item analysis and exploratory factor analysis of the results determined only ten attributes actually support people’s attention towards media facade. The attributes of unique landmark, different nocturnal appearance, dynamic colour, informative lighting, artistic lighting performance, on going process, and dynamic advertisement could be categorized under the visual quality dimension. On the other hand, attributes of covert interaction, overt interaction, and predesigned interaction could be categorized under the interactive quality dimension. This study contributes in prioritizing visual qualities for guiding the attractiveness of buildings’ appearances at night, hence enabling the creation of new dynamic urban spaces when designing buildings. ArchNet-IJAR: International Journal of Architectural Research 2016-03 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/53517/1/Peoples%20evaluation%20towards%20media%20facade%20as%20new%20urban%20landmarks%20at%20night.pdf Moghaddam, Elyas Vahedi and Ibrahim, Rahinah (2016) Peoples evaluation towards media facade as new urban landmarks at night. International Journal of Architectural Research, 10 (1). pp. 257-273. ISSN 1938-7806 http://www.archnet-ijar.net/index.php/IJAR/article/view/871 10.26687/archnet-ijar.v10i1.871
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This paper attempts to help designers to turn a building into media facade as an attractive landmark for people’s urban night life. The literature survey points towards being dynamic and interactive with observers as the two quality dimensions for implementing this emerging lighting technology. Based on a survey of eleven selected media facades using video films to 250 students and staff at a public university, results identified twelve attributes for these two qualities. However, item analysis and exploratory factor analysis of the results determined only ten attributes actually support people’s attention towards media facade. The attributes of unique landmark, different nocturnal appearance, dynamic colour, informative lighting, artistic lighting performance, on going process, and dynamic advertisement could be categorized under the visual quality dimension. On the other hand, attributes of covert interaction, overt interaction, and predesigned interaction could be categorized under the interactive quality dimension. This study contributes in prioritizing visual qualities for guiding the attractiveness of buildings’ appearances at night, hence enabling the creation of new dynamic urban spaces when designing buildings.
format Article
author Moghaddam, Elyas Vahedi
Ibrahim, Rahinah
spellingShingle Moghaddam, Elyas Vahedi
Ibrahim, Rahinah
Peoples evaluation towards media facade as new urban landmarks at night
author_facet Moghaddam, Elyas Vahedi
Ibrahim, Rahinah
author_sort Moghaddam, Elyas Vahedi
title Peoples evaluation towards media facade as new urban landmarks at night
title_short Peoples evaluation towards media facade as new urban landmarks at night
title_full Peoples evaluation towards media facade as new urban landmarks at night
title_fullStr Peoples evaluation towards media facade as new urban landmarks at night
title_full_unstemmed Peoples evaluation towards media facade as new urban landmarks at night
title_sort peoples evaluation towards media facade as new urban landmarks at night
publisher ArchNet-IJAR: International Journal of Architectural Research
publishDate 2016
url http://psasir.upm.edu.my/id/eprint/53517/1/Peoples%20evaluation%20towards%20media%20facade%20as%20new%20urban%20landmarks%20at%20night.pdf
http://psasir.upm.edu.my/id/eprint/53517/
http://www.archnet-ijar.net/index.php/IJAR/article/view/871
_version_ 1643835415307747328
score 13.211869

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