Efficiency and effectiveness of marketing in Kuala Lumpur's hotels
This study employs the two separate data envelopment analysis model to measure marketing efficiency and marketing effectiveness of three- to five-star hotels in Kuala Lumpur during the years 2004-2010. The efficiency and effectiveness calculated show that a high performance in marketing efficiency d...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | Conference or Workshop Item |
| 语言: | English |
| 出版: |
Faculty of Economics and Management, Universiti Putra Malaysia
2012
|
| 在线阅读: | http://psasir.upm.edu.my/id/eprint/51309/1/12-39.pdf http://psasir.upm.edu.my/id/eprint/51309/ |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|