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Revealing implicit meaning through enthymemes in corporate environmental rhetoric: the case of TM

Companies are now increasingly aware that environmental issues are perceived to be important to all its stakeholders, and previous studies have shown that they have responded by increasing the amount of their environmental disclosures. This research paper argues that corporate annual reports can be...

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Main Authors: Islahudin, Hassan Farid, Ahmad, Abdul Mua'ti @ Zamri, Hasan, Hamisah Zaharah, Osman, Mohd Nizam
Format: Conference or Workshop Item
Language:English
Published: Faculty of Economics and Management, Universiti Putra Malaysia 2012
Online Access:http://psasir.upm.edu.my/id/eprint/51288/1/12-28.pdf
http://psasir.upm.edu.my/id/eprint/51288/
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spelling my.upm.eprints.512882017-04-03T07:47:06Z http://psasir.upm.edu.my/id/eprint/51288/ Revealing implicit meaning through enthymemes in corporate environmental rhetoric: the case of TM Islahudin, Hassan Farid Ahmad, Abdul Mua'ti @ Zamri Hasan, Hamisah Zaharah Osman, Mohd Nizam Companies are now increasingly aware that environmental issues are perceived to be important to all its stakeholders, and previous studies have shown that they have responded by increasing the amount of their environmental disclosures. This research paper argues that corporate annual reports can be viewed as a corpus of persuasive stories, and seeks to examine and describe the argumentative structure of environmental narratives within this document. In conducting this research, rhetorical analysis is performed by analyzing the central storyline as well as the logical enthymemes implicit in the narrative of annual reports published by TM (Telekom Malaysia Berhad) in years 2001 and 2009. The company in question is found to have increased not only the quantity of its disclosures, but also the rhetorical complexity of its environmental arguments. The paper concludes that no analysis of corporate environmental disclosure can be complete without an examination of its implicit meaning by means of a rhetorical analysis in the qualitative tradition of empirical research. From a more pragmatic perspective, practical recommendations are also proposed for corporations seeking to improve the persuasive capacity of their environmental rhetoric. Faculty of Economics and Management, Universiti Putra Malaysia 2012 Conference or Workshop Item PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/51288/1/12-28.pdf Islahudin, Hassan Farid and Ahmad, Abdul Mua'ti @ Zamri and Hasan, Hamisah Zaharah and Osman, Mohd Nizam (2012) Revealing implicit meaning through enthymemes in corporate environmental rhetoric: the case of TM. In: National Research & Innovation Conference for Graduate Students in Social Sciences (GS-NRIC 2012), 7-9 Dec. 2012, Mahkota Hotel, Melaka. (pp. 515-528).
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Companies are now increasingly aware that environmental issues are perceived to be important to all its stakeholders, and previous studies have shown that they have responded by increasing the amount of their environmental disclosures. This research paper argues that corporate annual reports can be viewed as a corpus of persuasive stories, and seeks to examine and describe the argumentative structure of environmental narratives within this document. In conducting this research, rhetorical analysis is performed by analyzing the central storyline as well as the logical enthymemes implicit in the narrative of annual reports published by TM (Telekom Malaysia Berhad) in years 2001 and 2009. The company in question is found to have increased not only the quantity of its disclosures, but also the rhetorical complexity of its environmental arguments. The paper concludes that no analysis of corporate environmental disclosure can be complete without an examination of its implicit meaning by means of a rhetorical analysis in the qualitative tradition of empirical research. From a more pragmatic perspective, practical recommendations are also proposed for corporations seeking to improve the persuasive capacity of their environmental rhetoric.
format Conference or Workshop Item
author Islahudin, Hassan Farid
Ahmad, Abdul Mua'ti @ Zamri
Hasan, Hamisah Zaharah
Osman, Mohd Nizam
spellingShingle Islahudin, Hassan Farid
Ahmad, Abdul Mua'ti @ Zamri
Hasan, Hamisah Zaharah
Osman, Mohd Nizam
Revealing implicit meaning through enthymemes in corporate environmental rhetoric: the case of TM
author_facet Islahudin, Hassan Farid
Ahmad, Abdul Mua'ti @ Zamri
Hasan, Hamisah Zaharah
Osman, Mohd Nizam
author_sort Islahudin, Hassan Farid
title Revealing implicit meaning through enthymemes in corporate environmental rhetoric: the case of TM
title_short Revealing implicit meaning through enthymemes in corporate environmental rhetoric: the case of TM
title_full Revealing implicit meaning through enthymemes in corporate environmental rhetoric: the case of TM
title_fullStr Revealing implicit meaning through enthymemes in corporate environmental rhetoric: the case of TM
title_full_unstemmed Revealing implicit meaning through enthymemes in corporate environmental rhetoric: the case of TM
title_sort revealing implicit meaning through enthymemes in corporate environmental rhetoric: the case of tm
publisher Faculty of Economics and Management, Universiti Putra Malaysia
publishDate 2012
url http://psasir.upm.edu.my/id/eprint/51288/1/12-28.pdf
http://psasir.upm.edu.my/id/eprint/51288/
_version_ 1643834910811619328
score 13.211869

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