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Visitors’ Evaluation Of Facilities And Services At Taman Pertanian Malaysia, Shah Alam, Selangor

The purpose of this study was to carry out an evaluation of product attributes in Taman Pertanian Malaysia, Shah Alam. This study answered three objectives namely; to examine visitors’ expectation and performance evaluation of the parks’ attribute, to evaluate visitors’ satisfaction of product attri...

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Main Author: Baharuddin, Nor Faeza
Format: Thesis
Language:English
English
Published: 2006
Online Access:http://psasir.upm.edu.my/id/eprint/5061/1/FH_2006_5a.pdf
http://psasir.upm.edu.my/id/eprint/5061/
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spelling my.upm.eprints.50612013-05-27T07:20:07Z http://psasir.upm.edu.my/id/eprint/5061/ Visitors’ Evaluation Of Facilities And Services At Taman Pertanian Malaysia, Shah Alam, Selangor Baharuddin, Nor Faeza The purpose of this study was to carry out an evaluation of product attributes in Taman Pertanian Malaysia, Shah Alam. This study answered three objectives namely; to examine visitors’ expectation and performance evaluation of the parks’ attribute, to evaluate visitors’ satisfaction of product attributes based on Importance Performance Analysis, and to identify the relationship of the product attributes and overall satisfaction of the visitors. The questionnaires were distributed to visitors selected conveniently at Taman Pertanian Malaysia. A total of 253 questionnaires were completed by the samples involved from which information such as the expectation and performance on selected attributes, demographic characteristics and trip/visiting characteristics were obtained. Overall, this study showed that most of the visitors indicated their dissatisfaction concerning their visit to Taman Pertanian Malaysia. The findings also revealed that three items fell into satisfied attributes (positive disconfirmation), no items in indifferent attributes (confirmation) and fourteen items fell into dissatisfied attributes (negative disconfirmation). Among the 17 attributes that were grouped under the ‘facilities’, ‘services’ and ‘information’ concepts, 82% of the attributes fell into ‘concentrate here’ quadrant and these attributes has need most priorities in terms of improvement. The rest of the attributes were rated as ‘good work’. Apparently, safety and security of visitors attribute were placed high on the visitors list of importance. The model used to evaluate the product attributes in this study proves to be a valid method of measuring recreational satisfaction. Based on the results obtained from this study, it is surmised that the findings and information be appropriately used as guidelines for the management board of the park to help increase visitors’ satisfaction. 2006 Thesis NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/5061/1/FH_2006_5a.pdf Baharuddin, Nor Faeza (2006) Visitors’ Evaluation Of Facilities And Services At Taman Pertanian Malaysia, Shah Alam, Selangor. Masters thesis, Universiti Putra Malaysia. English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
description The purpose of this study was to carry out an evaluation of product attributes in Taman Pertanian Malaysia, Shah Alam. This study answered three objectives namely; to examine visitors’ expectation and performance evaluation of the parks’ attribute, to evaluate visitors’ satisfaction of product attributes based on Importance Performance Analysis, and to identify the relationship of the product attributes and overall satisfaction of the visitors. The questionnaires were distributed to visitors selected conveniently at Taman Pertanian Malaysia. A total of 253 questionnaires were completed by the samples involved from which information such as the expectation and performance on selected attributes, demographic characteristics and trip/visiting characteristics were obtained. Overall, this study showed that most of the visitors indicated their dissatisfaction concerning their visit to Taman Pertanian Malaysia. The findings also revealed that three items fell into satisfied attributes (positive disconfirmation), no items in indifferent attributes (confirmation) and fourteen items fell into dissatisfied attributes (negative disconfirmation). Among the 17 attributes that were grouped under the ‘facilities’, ‘services’ and ‘information’ concepts, 82% of the attributes fell into ‘concentrate here’ quadrant and these attributes has need most priorities in terms of improvement. The rest of the attributes were rated as ‘good work’. Apparently, safety and security of visitors attribute were placed high on the visitors list of importance. The model used to evaluate the product attributes in this study proves to be a valid method of measuring recreational satisfaction. Based on the results obtained from this study, it is surmised that the findings and information be appropriately used as guidelines for the management board of the park to help increase visitors’ satisfaction.
format Thesis
author Baharuddin, Nor Faeza
spellingShingle Baharuddin, Nor Faeza
Visitors’ Evaluation Of Facilities And Services At Taman Pertanian Malaysia, Shah Alam, Selangor
author_facet Baharuddin, Nor Faeza
author_sort Baharuddin, Nor Faeza
title Visitors’ Evaluation Of Facilities And Services At Taman Pertanian Malaysia, Shah Alam, Selangor
title_short Visitors’ Evaluation Of Facilities And Services At Taman Pertanian Malaysia, Shah Alam, Selangor
title_full Visitors’ Evaluation Of Facilities And Services At Taman Pertanian Malaysia, Shah Alam, Selangor
title_fullStr Visitors’ Evaluation Of Facilities And Services At Taman Pertanian Malaysia, Shah Alam, Selangor
title_full_unstemmed Visitors’ Evaluation Of Facilities And Services At Taman Pertanian Malaysia, Shah Alam, Selangor
title_sort visitors’ evaluation of facilities and services at taman pertanian malaysia, shah alam, selangor
publishDate 2006
url http://psasir.upm.edu.my/id/eprint/5061/1/FH_2006_5a.pdf
http://psasir.upm.edu.my/id/eprint/5061/
_version_ 1643823079623753728
score 13.211869

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