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Household preferences for improved water services in Kelantan, Malaysia: a choice experiment approach

The condition of water supply provided to consumers is an important element which influences their health and daily routine. Excellent water services will give consumer’s confidence to consume the water but poor services may endanger the households in many aspects and may tarnish the water company’s...

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Main Authors: Kamaludin, Mahirah, Radam, Alias, Abdul Rahim, Khalid
Format: Article
Language:English
Published: Penerbit Universiti Malaysia Terengganu 2016
Online Access:http://psasir.upm.edu.my/id/eprint/48853/1/Household%20preferences%20for%20improved%20water%20services%20in%20Kelantan%2C%20Malaysia%20a%20choice%20experiment%20approach.pdf
http://psasir.upm.edu.my/id/eprint/48853/
http://jbsd.umt.edu.my/?page_id=285
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spelling my.upm.eprints.488532016-11-01T04:50:29Z http://psasir.upm.edu.my/id/eprint/48853/ Household preferences for improved water services in Kelantan, Malaysia: a choice experiment approach Kamaludin, Mahirah Radam, Alias Abdul Rahim, Khalid The condition of water supply provided to consumers is an important element which influences their health and daily routine. Excellent water services will give consumer’s confidence to consume the water but poor services may endanger the households in many aspects and may tarnish the water company’s reputation. Low water price may limit the water services improvement and upgrading projects. The objective of this study is to estimate household’s willingness to pay using stated preference technique, the Choice Experiment (CE). This technique is employed to assess consumer’s preferences in water service attributes such as water quality (QUAL), water disruption (DIST), Non-Revenue Water (NRW) and water price (PRICE). The Mixed Logit (ML) was applied to derive the households’ marginal value for different attributes of the water services. The findings show that households are willing to contribute more on “water quality” attribute which derives the highest marginal value. The outcomes of this study will form the basis of policy recommendations to improve and enhance current domestic water services to a better level in the future. Penerbit Universiti Malaysia Terengganu 2016 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/48853/1/Household%20preferences%20for%20improved%20water%20services%20in%20Kelantan%2C%20Malaysia%20a%20choice%20experiment%20approach.pdf Kamaludin, Mahirah and Radam, Alias and Abdul Rahim, Khalid (2016) Household preferences for improved water services in Kelantan, Malaysia: a choice experiment approach. Journal of Business and Social Development, 4 (1). pp. 43-54. ISSN 2289-2915 http://jbsd.umt.edu.my/?page_id=285
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The condition of water supply provided to consumers is an important element which influences their health and daily routine. Excellent water services will give consumer’s confidence to consume the water but poor services may endanger the households in many aspects and may tarnish the water company’s reputation. Low water price may limit the water services improvement and upgrading projects. The objective of this study is to estimate household’s willingness to pay using stated preference technique, the Choice Experiment (CE). This technique is employed to assess consumer’s preferences in water service attributes such as water quality (QUAL), water disruption (DIST), Non-Revenue Water (NRW) and water price (PRICE). The Mixed Logit (ML) was applied to derive the households’ marginal value for different attributes of the water services. The findings show that households are willing to contribute more on “water quality” attribute which derives the highest marginal value. The outcomes of this study will form the basis of policy recommendations to improve and enhance current domestic water services to a better level in the future.
format Article
author Kamaludin, Mahirah
Radam, Alias
Abdul Rahim, Khalid
spellingShingle Kamaludin, Mahirah
Radam, Alias
Abdul Rahim, Khalid
Household preferences for improved water services in Kelantan, Malaysia: a choice experiment approach
author_facet Kamaludin, Mahirah
Radam, Alias
Abdul Rahim, Khalid
author_sort Kamaludin, Mahirah
title Household preferences for improved water services in Kelantan, Malaysia: a choice experiment approach
title_short Household preferences for improved water services in Kelantan, Malaysia: a choice experiment approach
title_full Household preferences for improved water services in Kelantan, Malaysia: a choice experiment approach
title_fullStr Household preferences for improved water services in Kelantan, Malaysia: a choice experiment approach
title_full_unstemmed Household preferences for improved water services in Kelantan, Malaysia: a choice experiment approach
title_sort household preferences for improved water services in kelantan, malaysia: a choice experiment approach
publisher Penerbit Universiti Malaysia Terengganu
publishDate 2016
url http://psasir.upm.edu.my/id/eprint/48853/1/Household%20preferences%20for%20improved%20water%20services%20in%20Kelantan%2C%20Malaysia%20a%20choice%20experiment%20approach.pdf
http://psasir.upm.edu.my/id/eprint/48853/
http://jbsd.umt.edu.my/?page_id=285
_version_ 1643834296583061504
score 13.244367

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