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The impact of green marketing strategy on the firm's performance in Malaysia

This is a conceptual paper to study the impacts of green marketing strategy on the Malaysian certified ISO 14001 Environmental Management System firms’ performance. The paper aims at presenting the reviews of the literature on the green marketing and analyses the two factors that will influence the...

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Main Authors: Hasan, Zuhairah, Ali, Noor Azman
Format: Article
Language:English
Published: Elsevier 2015
Online Access:http://psasir.upm.edu.my/id/eprint/48152/1/48152.pdf
http://psasir.upm.edu.my/id/eprint/48152/
http://www.sciencedirect.com/science/article/pii/S187704281500419X
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spelling my.upm.eprints.481522016-09-14T02:44:55Z http://psasir.upm.edu.my/id/eprint/48152/ The impact of green marketing strategy on the firm's performance in Malaysia Hasan, Zuhairah Ali, Noor Azman This is a conceptual paper to study the impacts of green marketing strategy on the Malaysian certified ISO 14001 Environmental Management System firms’ performance. The paper aims at presenting the reviews of the literature on the green marketing and analyses the two factors that will influence the firms’ performance. Despite the rising trend of consumers that willing to spend for a green product and the potential of green product, previous literature revealed that green marketing has encountered some challenges. The conclusion that was drawn is that, green innovation and the green promotion have a positive effect on the firms’ performance. Elsevier 2015 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/48152/1/48152.pdf Hasan, Zuhairah and Ali, Noor Azman (2015) The impact of green marketing strategy on the firm's performance in Malaysia. Procedia - Social and Behavioral Sciences, 172. pp. 463-470. ISSN 1877-0428 http://www.sciencedirect.com/science/article/pii/S187704281500419X 10.1016/j.sbspro.2015.01.382
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This is a conceptual paper to study the impacts of green marketing strategy on the Malaysian certified ISO 14001 Environmental Management System firms’ performance. The paper aims at presenting the reviews of the literature on the green marketing and analyses the two factors that will influence the firms’ performance. Despite the rising trend of consumers that willing to spend for a green product and the potential of green product, previous literature revealed that green marketing has encountered some challenges. The conclusion that was drawn is that, green innovation and the green promotion have a positive effect on the firms’ performance.
format Article
author Hasan, Zuhairah
Ali, Noor Azman
spellingShingle Hasan, Zuhairah
Ali, Noor Azman
The impact of green marketing strategy on the firm's performance in Malaysia
author_facet Hasan, Zuhairah
Ali, Noor Azman
author_sort Hasan, Zuhairah
title The impact of green marketing strategy on the firm's performance in Malaysia
title_short The impact of green marketing strategy on the firm's performance in Malaysia
title_full The impact of green marketing strategy on the firm's performance in Malaysia
title_fullStr The impact of green marketing strategy on the firm's performance in Malaysia
title_full_unstemmed The impact of green marketing strategy on the firm's performance in Malaysia
title_sort impact of green marketing strategy on the firm's performance in malaysia
publisher Elsevier
publishDate 2015
url http://psasir.upm.edu.my/id/eprint/48152/1/48152.pdf
http://psasir.upm.edu.my/id/eprint/48152/
http://www.sciencedirect.com/science/article/pii/S187704281500419X
_version_ 1643834089926557696
score 13.211869

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