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Social network analysis visualization: a Facebook case study

The social network surge has become a mainstream subject of academic study in a myriad of disciplines. This chapter posits the social network literature by highlighting the terminologies of social networks and details the types of tools and methodologies used in prior studies. The list is supplement...

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Main Authors: Shanmugam, Mohana, Jusoh, Yusmadi, Nor, Rozi Nor Haizan, A. Jabar, Marzanah
Other Authors: Hajli, Nick
Format: Book Section
Language:English
Published: IGI Global 2015
Online Access:http://psasir.upm.edu.my/id/eprint/47294/1/Social%20network%20analysis%20visualization.pdf
http://psasir.upm.edu.my/id/eprint/47294/
https://www.igi-global.com/chapter/social-network-analysis-visualization/130572
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spelling my.upm.eprints.472942021-09-04T09:58:03Z http://psasir.upm.edu.my/id/eprint/47294/ Social network analysis visualization: a Facebook case study Shanmugam, Mohana Jusoh, Yusmadi Nor, Rozi Nor Haizan A. Jabar, Marzanah The social network surge has become a mainstream subject of academic study in a myriad of disciplines. This chapter posits the social network literature by highlighting the terminologies of social networks and details the types of tools and methodologies used in prior studies. The list is supplemented by identifying the research gaps for future research of interest to both academics and practitioners. Additionally, the case of Facebook is used to study the elements of a social network analysis. This chapter also highlights past validated models with regards to social networks which are deemed significant for online social network studies. Furthermore, this chapter seeks to enlighten our knowledge on social network analysis and tap into the social network capabilities. IGI Global Hajli, Nick 2015 Book Section PeerReviewed text en http://psasir.upm.edu.my/id/eprint/47294/1/Social%20network%20analysis%20visualization.pdf Shanmugam, Mohana and Jusoh, Yusmadi and Nor, Rozi Nor Haizan and A. Jabar, Marzanah (2015) Social network analysis visualization: a Facebook case study. In: Handbook of Research on Integrating Social Media into Strategic Marketing. IGI Global, USA, pp. 257-270. ISBN 1466683538/9781466683532; EISBN: 9781466683549 https://www.igi-global.com/chapter/social-network-analysis-visualization/130572 10.4018/978-1-4666-8353-2.ch015
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The social network surge has become a mainstream subject of academic study in a myriad of disciplines. This chapter posits the social network literature by highlighting the terminologies of social networks and details the types of tools and methodologies used in prior studies. The list is supplemented by identifying the research gaps for future research of interest to both academics and practitioners. Additionally, the case of Facebook is used to study the elements of a social network analysis. This chapter also highlights past validated models with regards to social networks which are deemed significant for online social network studies. Furthermore, this chapter seeks to enlighten our knowledge on social network analysis and tap into the social network capabilities.
author2 Hajli, Nick
author_facet Hajli, Nick
Shanmugam, Mohana
Jusoh, Yusmadi
Nor, Rozi Nor Haizan
A. Jabar, Marzanah
format Book Section
author Shanmugam, Mohana
Jusoh, Yusmadi
Nor, Rozi Nor Haizan
A. Jabar, Marzanah
spellingShingle Shanmugam, Mohana
Jusoh, Yusmadi
Nor, Rozi Nor Haizan
A. Jabar, Marzanah
Social network analysis visualization: a Facebook case study
author_sort Shanmugam, Mohana
title Social network analysis visualization: a Facebook case study
title_short Social network analysis visualization: a Facebook case study
title_full Social network analysis visualization: a Facebook case study
title_fullStr Social network analysis visualization: a Facebook case study
title_full_unstemmed Social network analysis visualization: a Facebook case study
title_sort social network analysis visualization: a facebook case study
publisher IGI Global
publishDate 2015
url http://psasir.upm.edu.my/id/eprint/47294/1/Social%20network%20analysis%20visualization.pdf
http://psasir.upm.edu.my/id/eprint/47294/
https://www.igi-global.com/chapter/social-network-analysis-visualization/130572
_version_ 1710677130823598080
score 13.211869

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