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Revisited Leonardo Fibonacci law of golden mean as surface-centric approach for form sustainable in design

The Golden Proportion is also known as the Golden Mean, Phi, or Divine Proportion, this law was made famous by Leonardo Fibonacci around 1200 A.D. He noticed that there was an absolute ratio that appears often throughout nature, a sort of design that is universally efficient in living things and ple...

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Main Authors: Ali, Abu, Mohd Yusof, Wan Zaiyana, Isa, Siti Salwa, Isa, Siti Suriawati
Format: Conference or Workshop Item
Language:English
Published: IEEE 2012
Online Access:http://psasir.upm.edu.my/id/eprint/45125/1/Revisited%20Leonardo%20Fibonacci%20law%20of%20golden%20mean%20as%20surface-centric%20approach%20for%20form%20sustainable%20in%20design.pdf
http://psasir.upm.edu.my/id/eprint/45125/
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spelling my.upm.eprints.451252020-08-04T02:42:30Z http://psasir.upm.edu.my/id/eprint/45125/ Revisited Leonardo Fibonacci law of golden mean as surface-centric approach for form sustainable in design Ali, Abu Mohd Yusof, Wan Zaiyana Isa, Siti Salwa Isa, Siti Suriawati The Golden Proportion is also known as the Golden Mean, Phi, or Divine Proportion, this law was made famous by Leonardo Fibonacci around 1200 A.D. He noticed that there was an absolute ratio that appears often throughout nature, a sort of design that is universally efficient in living things and pleasing to the human eye. The most renowned and influential product designer to work with such grid systems is Dieter Rams. Rams established a philosophy that was applied by Braun products that focused on providing clarity of function by avoiding superfluous. The divine proportion also has been used by companies like Apple to design products by Jonathan Ive, it is said to have been used by Twitter to create their new profile page, and has been used by major companies all over the world to design logos. The aim of this study is to assess whether the surface-centric approach has emotional effect to users and the objectives are to examine the relationship between the surface-centric approach and good design in the relationship between the surface-centric approach and consumer behaviour. This study is important as the framework will contribute to the body of knowledge in design methodology in search for ideas in form giving during designing process. It will also revive the approach of golden section in product design area. IEEE 2012 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/45125/1/Revisited%20Leonardo%20Fibonacci%20law%20of%20golden%20mean%20as%20surface-centric%20approach%20for%20form%20sustainable%20in%20design.pdf Ali, Abu and Mohd Yusof, Wan Zaiyana and Isa, Siti Salwa and Isa, Siti Suriawati (2012) Revisited Leonardo Fibonacci law of golden mean as surface-centric approach for form sustainable in design. In: IEEE Symposium on Business, Engineering and Industrial Applications (ISBEIA 2012), 23-26 Sept. 2012, Bandung, Indonesia. (pp. 787-792). 10.1109/ISBEIA.2012.6422998
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The Golden Proportion is also known as the Golden Mean, Phi, or Divine Proportion, this law was made famous by Leonardo Fibonacci around 1200 A.D. He noticed that there was an absolute ratio that appears often throughout nature, a sort of design that is universally efficient in living things and pleasing to the human eye. The most renowned and influential product designer to work with such grid systems is Dieter Rams. Rams established a philosophy that was applied by Braun products that focused on providing clarity of function by avoiding superfluous. The divine proportion also has been used by companies like Apple to design products by Jonathan Ive, it is said to have been used by Twitter to create their new profile page, and has been used by major companies all over the world to design logos. The aim of this study is to assess whether the surface-centric approach has emotional effect to users and the objectives are to examine the relationship between the surface-centric approach and good design in the relationship between the surface-centric approach and consumer behaviour. This study is important as the framework will contribute to the body of knowledge in design methodology in search for ideas in form giving during designing process. It will also revive the approach of golden section in product design area.
format Conference or Workshop Item
author Ali, Abu
Mohd Yusof, Wan Zaiyana
Isa, Siti Salwa
Isa, Siti Suriawati
spellingShingle Ali, Abu
Mohd Yusof, Wan Zaiyana
Isa, Siti Salwa
Isa, Siti Suriawati
Revisited Leonardo Fibonacci law of golden mean as surface-centric approach for form sustainable in design
author_facet Ali, Abu
Mohd Yusof, Wan Zaiyana
Isa, Siti Salwa
Isa, Siti Suriawati
author_sort Ali, Abu
title Revisited Leonardo Fibonacci law of golden mean as surface-centric approach for form sustainable in design
title_short Revisited Leonardo Fibonacci law of golden mean as surface-centric approach for form sustainable in design
title_full Revisited Leonardo Fibonacci law of golden mean as surface-centric approach for form sustainable in design
title_fullStr Revisited Leonardo Fibonacci law of golden mean as surface-centric approach for form sustainable in design
title_full_unstemmed Revisited Leonardo Fibonacci law of golden mean as surface-centric approach for form sustainable in design
title_sort revisited leonardo fibonacci law of golden mean as surface-centric approach for form sustainable in design
publisher IEEE
publishDate 2012
url http://psasir.upm.edu.my/id/eprint/45125/1/Revisited%20Leonardo%20Fibonacci%20law%20of%20golden%20mean%20as%20surface-centric%20approach%20for%20form%20sustainable%20in%20design.pdf
http://psasir.upm.edu.my/id/eprint/45125/
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score 13.211869

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