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Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products

This paper investigates the relationship between knowledge and religiosity on attitude towards Halal food and cosmetic products. It also looks at existence of significant difference between consumers’ attitude towards Halal cosmetic and Halal food products were investigated. Based on the sample of M...

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Main Authors: Ahmad, Ahlam Nuwairah, Abd Rahman, Azmawani, Ab Rahman, Suhaimi
Format: Article
Language:English
Published: International Association of Computer Science and Information Technology Press 2015
Online Access:http://psasir.upm.edu.my/id/eprint/43843/1/Assessing%20knowledge%20and%20religiosity%20on%20consumer%20behavior%20towards%20halal%20food%20and%20cosmetic%20products.pdf
http://psasir.upm.edu.my/id/eprint/43843/
http://www.ijssh.org/papers/413-H00003.pdf
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spelling my.upm.eprints.438432016-10-26T08:39:13Z http://psasir.upm.edu.my/id/eprint/43843/ Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products Ahmad, Ahlam Nuwairah Abd Rahman, Azmawani Ab Rahman, Suhaimi This paper investigates the relationship between knowledge and religiosity on attitude towards Halal food and cosmetic products. It also looks at existence of significant difference between consumers’ attitude towards Halal cosmetic and Halal food products were investigated. Based on the sample of Malaysian Muslim consumers, results show that religiosity is more influential towards behavior compared to knowledge pertaining to halal matters and there is a significant difference on respondent’s behavior between halal food products and halal cosmetic products. The results of the study give implication to firms competing in cosmetic industry. Religiosity is one of the main factors that should be taken into account in promoting their cosmetic products. International Association of Computer Science and Information Technology Press 2015 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/43843/1/Assessing%20knowledge%20and%20religiosity%20on%20consumer%20behavior%20towards%20halal%20food%20and%20cosmetic%20products.pdf Ahmad, Ahlam Nuwairah and Abd Rahman, Azmawani and Ab Rahman, Suhaimi (2015) Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products. International Journal of Social Science and Humanity, 5 (1). pp. 10-14. ISSN 2010-3646 http://www.ijssh.org/papers/413-H00003.pdf 10.7763/IJSSH.2015.V5.413
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This paper investigates the relationship between knowledge and religiosity on attitude towards Halal food and cosmetic products. It also looks at existence of significant difference between consumers’ attitude towards Halal cosmetic and Halal food products were investigated. Based on the sample of Malaysian Muslim consumers, results show that religiosity is more influential towards behavior compared to knowledge pertaining to halal matters and there is a significant difference on respondent’s behavior between halal food products and halal cosmetic products. The results of the study give implication to firms competing in cosmetic industry. Religiosity is one of the main factors that should be taken into account in promoting their cosmetic products.
format Article
author Ahmad, Ahlam Nuwairah
Abd Rahman, Azmawani
Ab Rahman, Suhaimi
spellingShingle Ahmad, Ahlam Nuwairah
Abd Rahman, Azmawani
Ab Rahman, Suhaimi
Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products
author_facet Ahmad, Ahlam Nuwairah
Abd Rahman, Azmawani
Ab Rahman, Suhaimi
author_sort Ahmad, Ahlam Nuwairah
title Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products
title_short Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products
title_full Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products
title_fullStr Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products
title_full_unstemmed Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products
title_sort assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products
publisher International Association of Computer Science and Information Technology Press
publishDate 2015
url http://psasir.upm.edu.my/id/eprint/43843/1/Assessing%20knowledge%20and%20religiosity%20on%20consumer%20behavior%20towards%20halal%20food%20and%20cosmetic%20products.pdf
http://psasir.upm.edu.my/id/eprint/43843/
http://www.ijssh.org/papers/413-H00003.pdf
_version_ 1643833685167833088
score 13.211869

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