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A generational cohort study of the relationship between religious intensity and religious assurance for the purchase of non-food products

This paper reports on a study of a special market segment in Malaysia: A group of consumers labeled as the generational cohort of the Malaysian generation Y (Gen Y) consumers. The objective of this paper is to examine the influence of religion and intensity of religion in a consumer’s make up on the...

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Main Authors: Ibrahim, Hifza, Ismail, Hashanah
Format: Article
Language:English
Published: EconJournals 2015
Online Access:http://psasir.upm.edu.my/id/eprint/43498/1/abstract00.pdf
http://psasir.upm.edu.my/id/eprint/43498/
http://www.econjournals.com/index.php/ijefi/article/view/1398
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spelling my.upm.eprints.434982018-01-16T09:45:04Z http://psasir.upm.edu.my/id/eprint/43498/ A generational cohort study of the relationship between religious intensity and religious assurance for the purchase of non-food products Ibrahim, Hifza Ismail, Hashanah This paper reports on a study of a special market segment in Malaysia: A group of consumers labeled as the generational cohort of the Malaysian generation Y (Gen Y) consumers. The objective of this paper is to examine the influence of religion and intensity of religion in a consumer’s make up on the purchase intention of non-food products carrying the Halal label by a specific market segment. A survey of 300 Muslim Gen Y consumers as a generational cohort in the country was carried out in order to assess the intensity of religion of consumers and how this intensity relates to intention to buy non-food products like cosmetics and toiletries, which have certification of assurance that the products are Halal compliant. The study measures religious intensity by using the Religiosity Scale developed by Kraus et al. The study finds that several personal characteristics of respondents are significantly related to purchase behavior, proxied by intention to purchase for Halal labeled non-food products. The study also finds a significant relationship between religiosity and purchase intention for Halal labeled non-food products among Gen Y respondents. This is a new finding and therefore contributes to the limited literature on purchase behavior for Halal labeled non-food products. It also contributes to the literature on Gen Y decision making when considering purchase of non-food products which carry the Halal label. EconJournals 2015 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/43498/1/abstract00.pdf Ibrahim, Hifza and Ismail, Hashanah (2015) A generational cohort study of the relationship between religious intensity and religious assurance for the purchase of non-food products. International Journal of Economics and Financial Issues, 5 (spec.1). pp. 330-334. ISSN 2146-4138 http://www.econjournals.com/index.php/ijefi/article/view/1398
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This paper reports on a study of a special market segment in Malaysia: A group of consumers labeled as the generational cohort of the Malaysian generation Y (Gen Y) consumers. The objective of this paper is to examine the influence of religion and intensity of religion in a consumer’s make up on the purchase intention of non-food products carrying the Halal label by a specific market segment. A survey of 300 Muslim Gen Y consumers as a generational cohort in the country was carried out in order to assess the intensity of religion of consumers and how this intensity relates to intention to buy non-food products like cosmetics and toiletries, which have certification of assurance that the products are Halal compliant. The study measures religious intensity by using the Religiosity Scale developed by Kraus et al. The study finds that several personal characteristics of respondents are significantly related to purchase behavior, proxied by intention to purchase for Halal labeled non-food products. The study also finds a significant relationship between religiosity and purchase intention for Halal labeled non-food products among Gen Y respondents. This is a new finding and therefore contributes to the limited literature on purchase behavior for Halal labeled non-food products. It also contributes to the literature on Gen Y decision making when considering purchase of non-food products which carry the Halal label.
format Article
author Ibrahim, Hifza
Ismail, Hashanah
spellingShingle Ibrahim, Hifza
Ismail, Hashanah
A generational cohort study of the relationship between religious intensity and religious assurance for the purchase of non-food products
author_facet Ibrahim, Hifza
Ismail, Hashanah
author_sort Ibrahim, Hifza
title A generational cohort study of the relationship between religious intensity and religious assurance for the purchase of non-food products
title_short A generational cohort study of the relationship between religious intensity and religious assurance for the purchase of non-food products
title_full A generational cohort study of the relationship between religious intensity and religious assurance for the purchase of non-food products
title_fullStr A generational cohort study of the relationship between religious intensity and religious assurance for the purchase of non-food products
title_full_unstemmed A generational cohort study of the relationship between religious intensity and religious assurance for the purchase of non-food products
title_sort generational cohort study of the relationship between religious intensity and religious assurance for the purchase of non-food products
publisher EconJournals
publishDate 2015
url http://psasir.upm.edu.my/id/eprint/43498/1/abstract00.pdf
http://psasir.upm.edu.my/id/eprint/43498/
http://www.econjournals.com/index.php/ijefi/article/view/1398
_version_ 1643833583576547328
score 13.211869

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