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Consumers' perceptions towards mobile halal application system

Due to the advancement in the communication system, all the information are easily available. This includes the mobile application system which can act as tracking and educational tools for Muslim consumers to validate JAKIM halal logo. The study was conducted in Gadek, Alor Gajah Malacca to gauge t...

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Main Authors: Abu Bakar, Elistina, Rosslee, Nashaqilla Norlee, Saidin, Aznan Zuhid
Format: Conference or Workshop Item
Language:English
Published: IEEE 2014
Online Access:http://psasir.upm.edu.my/id/eprint/39833/1/Consumers%27%20perceptions%20towards%20mobile%20halal%20application%20system.pdf
http://psasir.upm.edu.my/id/eprint/39833/
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spelling my.upm.eprints.398332016-07-28T08:38:34Z http://psasir.upm.edu.my/id/eprint/39833/ Consumers' perceptions towards mobile halal application system Abu Bakar, Elistina Rosslee, Nashaqilla Norlee Saidin, Aznan Zuhid Due to the advancement in the communication system, all the information are easily available. This includes the mobile application system which can act as tracking and educational tools for Muslim consumers to validate JAKIM halal logo. The study was conducted in Gadek, Alor Gajah Malacca to gauge the perceptions of consumers towards these mobile application systems. The data was collected using questionnaires and was analysed using Statistical Package for Social Science (SPSS). A total of 150 respondents were selected by systematic sampling. The study demonstrates that the consumers do not put high trust towards the mobile application system. They also claimed that they did know and understand the current available systems. However, the consumers agree that these mobile applications can act as educational tools to inculcate awareness about halal products among Muslim. The inferential statistic also indicates that there is a significant relationship between the usage of mobile applications system and the purchasing of halal cosmetics (r = 0.279, p = 0.000). This study gives implication to JAKIM, HDC, KPDNKK and consumer associations to play a role in shaping the culture of buying halal products among consumers through mobile application system. Nevertheless, comprehensive awareness activities need to be done to ensure the success of this system. IEEE 2014 Conference or Workshop Item PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/39833/1/Consumers%27%20perceptions%20towards%20mobile%20halal%20application%20system.pdf Abu Bakar, Elistina and Rosslee, Nashaqilla Norlee and Saidin, Aznan Zuhid (2014) Consumers' perceptions towards mobile halal application system. In: 5th International Conference on Information and Communication Technology for the Muslim World (ICT4M 2014), 17-18 Nov. 2014, Kuching, Sarawak, Malaysia. . 10.1109/ICT4M.2014.7020654
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Due to the advancement in the communication system, all the information are easily available. This includes the mobile application system which can act as tracking and educational tools for Muslim consumers to validate JAKIM halal logo. The study was conducted in Gadek, Alor Gajah Malacca to gauge the perceptions of consumers towards these mobile application systems. The data was collected using questionnaires and was analysed using Statistical Package for Social Science (SPSS). A total of 150 respondents were selected by systematic sampling. The study demonstrates that the consumers do not put high trust towards the mobile application system. They also claimed that they did know and understand the current available systems. However, the consumers agree that these mobile applications can act as educational tools to inculcate awareness about halal products among Muslim. The inferential statistic also indicates that there is a significant relationship between the usage of mobile applications system and the purchasing of halal cosmetics (r = 0.279, p = 0.000). This study gives implication to JAKIM, HDC, KPDNKK and consumer associations to play a role in shaping the culture of buying halal products among consumers through mobile application system. Nevertheless, comprehensive awareness activities need to be done to ensure the success of this system.
format Conference or Workshop Item
author Abu Bakar, Elistina
Rosslee, Nashaqilla Norlee
Saidin, Aznan Zuhid
spellingShingle Abu Bakar, Elistina
Rosslee, Nashaqilla Norlee
Saidin, Aznan Zuhid
Consumers' perceptions towards mobile halal application system
author_facet Abu Bakar, Elistina
Rosslee, Nashaqilla Norlee
Saidin, Aznan Zuhid
author_sort Abu Bakar, Elistina
title Consumers' perceptions towards mobile halal application system
title_short Consumers' perceptions towards mobile halal application system
title_full Consumers' perceptions towards mobile halal application system
title_fullStr Consumers' perceptions towards mobile halal application system
title_full_unstemmed Consumers' perceptions towards mobile halal application system
title_sort consumers' perceptions towards mobile halal application system
publisher IEEE
publishDate 2014
url http://psasir.upm.edu.my/id/eprint/39833/1/Consumers%27%20perceptions%20towards%20mobile%20halal%20application%20system.pdf
http://psasir.upm.edu.my/id/eprint/39833/
_version_ 1643832538535297024
score 13.211869

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