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Relationship between attitude and behavioural intention towards incantation (mantra) in traditional healing among Indian community in Taman Seri Serdang, Selangor

Although Indians in Malaysia are a minority population, they continue with their traditional beliefs and religious or cultural activities without any obstacle. The aim of this study was to determine the relationship between attitude and behavioural intention towards incantation among the Indian com...

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Main Author: Subramaniam, Vickneswarry
Format: Thesis
Language:English
Published: 2013
Online Access:http://psasir.upm.edu.my/id/eprint/39603/1/FEM%202013%2022%20IR.pdf
http://psasir.upm.edu.my/id/eprint/39603/
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spelling my.upm.eprints.396032016-04-19T03:58:40Z http://psasir.upm.edu.my/id/eprint/39603/ Relationship between attitude and behavioural intention towards incantation (mantra) in traditional healing among Indian community in Taman Seri Serdang, Selangor Subramaniam, Vickneswarry Although Indians in Malaysia are a minority population, they continue with their traditional beliefs and religious or cultural activities without any obstacle. The aim of this study was to determine the relationship between attitude and behavioural intention towards incantation among the Indian community in Taman Sri Serdang, in the state of Selangor, Malaysia. There are four objectives in this study: (1) to determine levels of knowledge, attitude, subjective norm, perceived behaviour control, and intention towards incantation; (2) to measure the difference in attitude, subjective norm, perceived behaviour control and intention in relation to gender and age towards incantation; (3) to examine relationship between knowledge, attitude, subjective norm, perceived behaviour control, and intention towards incantation and (4) to predict factors that contribute to behavioural intention of the Indian community in Taman Sri Serdang towards incantation. In this study, the Theory of Planned Behaviour (TPB) proposed and developed by Icek Ajzen (Ajzen, 1991) was used. This theory explains the reason why people behave in a certain way in certain situations. This theory explains that people’s behaviour is influenced by their intention to perform a particular action. This theory casts light on behavioural intention, which is determined by attitude, subjective norm and perceived behaviour control. For this purpose, 217 respondents from various backgrounds were identified using a simple random sampling from Taman Sri Serdang. Data were collected using a questionnaire, which, when completed and returned, were analyzed using Statistical Package for Social Science (SPSS) version 19.0. Findings indicate that the knowledge level is high while the level for attitude, subjective norm, perceived behaviour control, and intention towards incantation is moderate. Meanwhile, there is a positive association between attitude and behaviour with respect to gender and age. There is low correlation between subjective norm and intention, moderate correlation between attitude and intention, and high correlation between perceived behaviour control and intention. In conclusion, attitude towards incantation is high but behaviour is moderate towards incantation among the Indian community in Taman Sri Serdang. The factor that contributes to human behaviour is perceived behaviour control. Thus, based on the findings of the study, it is recommended that the government should encourage and approve of this kind of traditional medicine so that there will be awareness and acceptance of this practice in today’s social context. 2013-09 Thesis NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/39603/1/FEM%202013%2022%20IR.pdf Subramaniam, Vickneswarry (2013) Relationship between attitude and behavioural intention towards incantation (mantra) in traditional healing among Indian community in Taman Seri Serdang, Selangor. Masters thesis, Universiti Putra Malaysia.
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Although Indians in Malaysia are a minority population, they continue with their traditional beliefs and religious or cultural activities without any obstacle. The aim of this study was to determine the relationship between attitude and behavioural intention towards incantation among the Indian community in Taman Sri Serdang, in the state of Selangor, Malaysia. There are four objectives in this study: (1) to determine levels of knowledge, attitude, subjective norm, perceived behaviour control, and intention towards incantation; (2) to measure the difference in attitude, subjective norm, perceived behaviour control and intention in relation to gender and age towards incantation; (3) to examine relationship between knowledge, attitude, subjective norm, perceived behaviour control, and intention towards incantation and (4) to predict factors that contribute to behavioural intention of the Indian community in Taman Sri Serdang towards incantation. In this study, the Theory of Planned Behaviour (TPB) proposed and developed by Icek Ajzen (Ajzen, 1991) was used. This theory explains the reason why people behave in a certain way in certain situations. This theory explains that people’s behaviour is influenced by their intention to perform a particular action. This theory casts light on behavioural intention, which is determined by attitude, subjective norm and perceived behaviour control. For this purpose, 217 respondents from various backgrounds were identified using a simple random sampling from Taman Sri Serdang. Data were collected using a questionnaire, which, when completed and returned, were analyzed using Statistical Package for Social Science (SPSS) version 19.0. Findings indicate that the knowledge level is high while the level for attitude, subjective norm, perceived behaviour control, and intention towards incantation is moderate. Meanwhile, there is a positive association between attitude and behaviour with respect to gender and age. There is low correlation between subjective norm and intention, moderate correlation between attitude and intention, and high correlation between perceived behaviour control and intention. In conclusion, attitude towards incantation is high but behaviour is moderate towards incantation among the Indian community in Taman Sri Serdang. The factor that contributes to human behaviour is perceived behaviour control. Thus, based on the findings of the study, it is recommended that the government should encourage and approve of this kind of traditional medicine so that there will be awareness and acceptance of this practice in today’s social context.
format Thesis
author Subramaniam, Vickneswarry
spellingShingle Subramaniam, Vickneswarry
Relationship between attitude and behavioural intention towards incantation (mantra) in traditional healing among Indian community in Taman Seri Serdang, Selangor
author_facet Subramaniam, Vickneswarry
author_sort Subramaniam, Vickneswarry
title Relationship between attitude and behavioural intention towards incantation (mantra) in traditional healing among Indian community in Taman Seri Serdang, Selangor
title_short Relationship between attitude and behavioural intention towards incantation (mantra) in traditional healing among Indian community in Taman Seri Serdang, Selangor
title_full Relationship between attitude and behavioural intention towards incantation (mantra) in traditional healing among Indian community in Taman Seri Serdang, Selangor
title_fullStr Relationship between attitude and behavioural intention towards incantation (mantra) in traditional healing among Indian community in Taman Seri Serdang, Selangor
title_full_unstemmed Relationship between attitude and behavioural intention towards incantation (mantra) in traditional healing among Indian community in Taman Seri Serdang, Selangor
title_sort relationship between attitude and behavioural intention towards incantation (mantra) in traditional healing among indian community in taman seri serdang, selangor
publishDate 2013
url http://psasir.upm.edu.my/id/eprint/39603/1/FEM%202013%2022%20IR.pdf
http://psasir.upm.edu.my/id/eprint/39603/
_version_ 1643832470037069824
score 13.211869

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